Cranmore Park Blog
Cranmore Park Blog
Multiple display options can attract new customers
Your company might have a world-class promotional video, which you use to inform people of your business offering at trade shows.
But this isn't a great lot of use if the people visiting your stand can't see the screen, or don't want to watch the clip you have filmed.
Trade show marketing 'can transform SMEs'
Trade show attendance can have a transformative effect for small and medium-sized enterprises (SMEs), it has been claimed.
In an article for Fresh Business Thinking, Aura Print claimed that such events offer a valuable marketing opportunity for growing companies.
The importance of a well-ventilated meeting room
Now that the summer is fast approaching, offices up and down the UK will be facing the same challenge: keeping the workforce cool and comfortable.
Hot, stuffy working environments are not only counterproductive, but they can also have a negative effect on an employee’s health and wellbeing.
Always measure the results from training
It costs money for businesses to run training sessions for their employees.
As well as the cost of hiring facilities, paying for specialist instructors and provisioning the required training materials, there are also the lost man-hours to contend with. If employees are in training rather than getting on with their jobs, this can have an impact on productivity in the short term.
How to improve the health of your office
A healthy worker is a happy worker. That is a fairly common maxim, but it is one with a great deal of truth to it. People who are fit and have a good diet are generally happier, which in turn makes them better at their jobs.
In fact, Thomsons Online Benefits managing director Chris Bruce just told HR Magazine: "Employees who regularly exercise are better at dealing with stressful situations and also feel energised. If you do this well customers can feel that energy in their interactions with your staff."
Using social media to prepare for a conference
At every conference you attend, you should have two objectives: to learn more about your business and to network. Each of these is just as important as the other, so should not be neglected. This is why the people who get the most out of their conferences tend to work out a way of combining the two.
Group discussions are one of the best ways to achieve this. Getting together with relevant industry figures and discussing a session or seminar you have just attended is a great way to get to know people while boosting your own knowledge.
SME recruitment on the rise
Small and medium-sized enterprises (SMEs) have recorded the highest hiring growth since 1998, according to new findings.
Research published by the Confederation of British Industry (CBI) revealed that 34 per cent of those polled increased their headcount in the three months leading up to July.
Trade shows 'have fixed and flexible costs'
Working out the costs of trade show marketing is crucial for any business, one industry figure has claimed.
Charles Beshears, the president of National Trade Show Displays, told TSNN that these events "can be a very positive and lucrative experience" for many companies.
10 essential things to look for in a meeting room
If you're staging a meeting or training session away from your normal business premises, there's no point hiring a second or third-rate facility. If you're paying for the use of a meeting room, then it needs to be fit for purpose. As well as being equipped with all the necessary furnishings and fittings, it needs to give off a strong, professional vibe. If the meeting room doesn't achieve this, you may as well save your money and use the staff canteen instead.
So what exactly makes a great meeting room? Here are ten must-haves for a facility you'll be happy to use time and time again:
6 key conference networking tips
As far as places to network are concerned, it just doesn’t get much better than an industry specific conference. With so many like-minded people in one place, you can easily extend your current network while consolidating some others that you may not have kept up with in recent months.
What to wear at your next trade show
Only at the most casual of exhibitions should you ever wear jeans. It is always better to look smarter than necessary than it is to look scruffy, so go for something a bit more upmarket. If you don't want to wear a suit, then khakis and a shirt or polo will do.
You should also think about picking out something with plenty of pockets. Your jacket might have a few, but you are going to need all you can get. You will probably be carrying a mini-office around with you in your pockets, so go for practicality over style in this area.
Trade shows: What's in it for you?
As business owners know well, a trade show often represents a significant investment for companies, particularly new businesses and small to medium enterprises (SMEs). As such, it’s important to make sure that you have a clear set of goals so you can measure investment against return. Goals also help at the planning stage, enabling you to tailor your strategy to your aims.
At the most basic level, all businesses will be looking to increase sales and profits. However, this is too vague to have as a goal. As when coming up with any business strategy, it’s important to have not only the ‘what’ element of your goals, but also the ‘how’.
How to encourage teamwork in the face of flexible working
Most businesses have a list of company values that define what kind of organisation they are. These tend to vary wildly from company to company, but one that often remains a constant is 'teamwork'.
While many CEOs might like to think they built the business from the bottom up all by themselves, in actual fact most firms would crash and burn without a dedicated team of employees ready and willing to work together. If your business is full of people who don't work well together, your productivity and general employee motivation will drop rapidly.
How should I lay out my meeting room?
Whether you've booked it as part of a conference, are intending on holding a training session or just want somewhere to talk to clients, your meeting room is important. You will need to make sure it is right for all your needs. However, many people do not consider everything when it comes to setting up their room.
The layout in particular is something that often gets overlooked. It might seem like a very minor detail, but the way your room is laid out can affect how well your session goes. If you want to encourage an open debate but the room is laid out so not everyone can face each other, it is going to negatively impact your session.
Business meetings: Presentations vs. conversations
One of the keys to staging successful meetings which offer maximum value to your organisation can be knowing which approach to adopt.
According to Nancy Duarte, author of the HBR Guide to Persuasive Presentations, different meetings require a different strategy from the outset.
Foreign Office shows importance of staff training
It is easy to dismiss training that is seen as unimportant without really understanding its value. Sometimes, if you are being asked to learn something completely new to implement in your office it can be difficult to see how it will fit in with your work day, which can lead to people opting out of sessions that could really help their career development.
However, often these skills that seem useless can have huge effects on your workforce. A good example of this is social media. Many workplaces dismiss this as a meaningful training option - after all, everybody has a Facebook account these days, surely? Besides which, most managers want to stop their workforce going on social media, not encourage it.