Cranmore Park Blog
Cranmore Park Blog
Flexible approach needed to engage with consumers
If you're advertising at a trade show or exhibition, you may come across many different types of customer - or potential customer - over the course of the day.
What works for one individual may not for another, meaning your organisation needs to adopt a flexible approach to consumer engagement.
Young people 'need greater STEM opportunities'
Many young people are interested in furthering their learning of STEM (Science, Technology, Engineering and Maths) subjects, but do not always have the opportunities to do so, a new survey suggests.
The Institution of Engineering and Technology's 2014 Skills Survey poll, which questioned over 400 engineering and IT staff, revealed that 59 per cent of companies believe a lack of available engineers will be a threat to their business in the coming year.
How to attract consumers to your exhibition stand
If your organisation to benefit from its trip to an exhibition or trade show, you've got to know how to pull the punters in.
You can have the best product or service in the world, but if nobody wants to talk to you, or find out about what you have to offer, you're not going to make any sales.
Don't forget to invest in undergraduates!
Undergraduate students are, in many ways, the future of most businesses. The young people studying now will be the people employed in entry-level positions in a few years, while probably also being the people moving up the corporate ladder after that. As such, it is important for companies not to disregard this important demographic.
Students are almost a commodity at the moment. When people graduate each summer, companies will end up competing for the best and brightest who will add significant value to a business. If you have not made any effort to court these potential employees, they will go to your competitors instead.
Conferences cause boom in Birmingham hotels
The Birmingham area has long been touted as one of the best places for conferences in the UK. Its relatively central location and good travel links make it easy to get to for international meetings, and there are many fantastic conference venues in and around the Birmingham and Solihull area that organisations can take advantage of.
If proof was needed of this, one needs look no further than recent statistics from Birmingham's hotel industry. The sector has seen a major boost in occupancy rates recently, and the number of conferences being held in the city is thought to be why.
Make sure your presentations have an impact
Whether you're conducting a training session or giving a presentation at a conference, stepping in front of an audience can be incredibly nerve-wracking. With a sea of faces staring at you, it is all too easy to feel like nobody is listening and your speech is falling flat, even if that is not the case.
We all want to make an impact with our presentations. However, doing so can be difficult. You certainly don't want to end up staring into your notes and stammering your way through an embarrassing performance! You need to impress your audience, which is easier said than done.
How to encourage teamwork in the face of flexible working
Most businesses have a list of company values that define what kind of organisation they are. These tend to vary wildly from company to company, but one that often remains a constant is 'teamwork'.
While many CEOs might like to think they built the business from the bottom up all by themselves, in actual fact most firms would crash and burn without a dedicated team of employees ready and willing to work together. If your business is full of people who don't work well together, your productivity and general employee motivation will drop rapidly.
How to improve the health of your office
A healthy worker is a happy worker. That is a fairly common maxim, but it is one with a great deal of truth to it. People who are fit and have a good diet are generally happier, which in turn makes them better at their jobs.
In fact, Thomsons Online Benefits managing director Chris Bruce just told HR Magazine: "Employees who regularly exercise are better at dealing with stressful situations and also feel energised. If you do this well customers can feel that energy in their interactions with your staff."
How off-site training can benefit your organisation
Why exactly would your organisation choose to run training sessions away from your own business premises? This approach adds to costs, as you have to hire a venue - such as specialist meeting rooms or conference facilities - and transport your people to the alternative location. It also increases the amount of time employees spend away from their desks, which can lead to reduced productivity and output on the day.
From a short-term cost perspective, there seems to be a strong case for running training sessions on-site - essentially getting them done without incurring additional costs and then allowing employees to get back on with their work. But if things were so simple, why is it that so many organisations prioritise the provision of off-site training for their people? Why do these companies choose to use third-party facilities in a different location?
SME recruitment on the rise
Small and medium-sized enterprises (SMEs) have recorded the highest hiring growth since 1998, according to new findings.
Research published by the Confederation of British Industry (CBI) revealed that 34 per cent of those polled increased their headcount in the three months leading up to July.
Surprising things you may need at your next trade show
When getting ready for a trade show, there are plenty of things you will already have on your packing list. After all, no one would set off without their promotional material, samples or a demonstration model of their product.
However, there are a few useful items that a lot of people seem to forget. As you’re getting ready, here are some of the most common items people wish they had remembered.
What to wear at your next trade show
Only at the most casual of exhibitions should you ever wear jeans. It is always better to look smarter than necessary than it is to look scruffy, so go for something a bit more upmarket. If you don't want to wear a suit, then khakis and a shirt or polo will do.
You should also think about picking out something with plenty of pockets. Your jacket might have a few, but you are going to need all you can get. You will probably be carrying a mini-office around with you in your pockets, so go for practicality over style in this area.
Should you learn shorthand?
When you are at a presentation, lecture or other session at your next conference, you will need to take notes if you want to retain all the information that is imparted to you. However, this is easier said than done. Keeping up with a seminar can be difficult if you have to concentrate on both what is being said and your own writing.
Human speech is surprisingly fast - around 200 words per minute - and nobody can keep up with it if they are writing everything down word for word. Standard handwriting can only reach speeds of 20 to 30 words per minute. Do you think you could understand your notes if you were only able to write down one word for every ten said?
How to run a company-wide training programme
Running a training session can be fairly stressful on its own. Unless you are a teacher, most people will have never taught a group of people before. Starting from scratch is a challenge, but hopefully you will rise to the occasion. The problem is when your employers decide your session should be expanded into a company-wide programme.
If you are asked to do this, don't panic! You wouldn't be asked if you boss wasn't sure you were up to the challenge. However, you will need to develop a whole new set of skills to roll out a programme on this scale. You will need to learn a lot before you can even begin to teach!
Dealing with a bad conference session
It's bound to happen to you sooner or later: you go to a conference, full of enthusiasm, but are let down by one appalling session. Maybe it was unhelpful, told you misleading information or was just unbelievably dull! You can laugh about it later, but while you're in the session what do you do?
You can always get up and leave, of course; you will find that the vast majority of sessions at any conference will be helpful to you. However, if that is not something you are comfortable doing then it is good to know how to deal with a bad presentation as a member of the audience. Here are a few tips:
Business meetings: Presentations vs. conversations
One of the keys to staging successful meetings which offer maximum value to your organisation can be knowing which approach to adopt.
According to Nancy Duarte, author of the HBR Guide to Persuasive Presentations, different meetings require a different strategy from the outset.