Cranmore Park Blog
Cranmore Park Blog
Always measure the results from training
It costs money for businesses to run training sessions for their employees.
As well as the cost of hiring facilities, paying for specialist instructors and provisioning the required training materials, there are also the lost man-hours to contend with. If employees are in training rather than getting on with their jobs, this can have an impact on productivity in the short term.
What promotional giveaways should you bring to your next trade show?
One of the most time-tested tactics at a trade show is to bring along a slew of promotional items to give out to the attendees. While this won't necessarily attract all that many more people to your stall, it is a good way to spread awareness of your brand and to solidify your message in the minds of those you talk to.
Focus on your target customers at trade shows
Knowing who to target at trade shows increases your chances of turning leads into new customers, it has been claimed.
Lew Hoff, president at Bartizan, urged exhibitors to define who they want to speak to and then target them specifically.
Cranmore Park celebrates local manufacturing history
In a recent interview with the Express and Star, Jaguar Land Rover operations director Trevor Leeks confirmed his company’s plans for the West Midlands, where it has recently expanded its production capacity. In his words, the organisation plans to be in the area “for generations”.
In light of this reaffirmed commitment to the well-established tradition of automobile manufacturing in the region, it seems fitting that Cranmore Park is becoming an increasingly popular venue for industry events, particularly for trade buyers.
Attracting people to your exhibition stand
Exhibitions and large trade shows are a great place to advertise your business. Usually, this means getting a stand together and showcasing whatever it is you have to offer, whether that means showing off the services you offer to potential customers or trying to get retailers to stock your wares.
This can be a great way to grow your business, but there are several challenges you must overcome first. Trade shows will not consist of just your stand and a swathe of potential customers; there could be dozens if not hundreds of competitors there with the same goals as you.
Should you learn shorthand?
When you are at a presentation, lecture or other session at your next conference, you will need to take notes if you want to retain all the information that is imparted to you. However, this is easier said than done. Keeping up with a seminar can be difficult if you have to concentrate on both what is being said and your own writing.
Human speech is surprisingly fast - around 200 words per minute - and nobody can keep up with it if they are writing everything down word for word. Standard handwriting can only reach speeds of 20 to 30 words per minute. Do you think you could understand your notes if you were only able to write down one word for every ten said?
Meeting tips: Decide on courses of action
Professional people can spend hour after hour in business meetings without ever settling on a particular course of action.
Decisions can get deferred to further meetings, which will be scheduled in for a future point in time, or issues will simply be brushed under the carpet.
Neutral ground: The benefits of hiring a meeting room
If your company has more than a few employees, you probably already have a space in your office that is appropriate for most of the meetings you need in the normal course of business.
However, there are a number of advantages that can be gained by hiring a separate meeting room for certain occasions, particularly if it is not a regular expense.
What to wear at your next trade show
Only at the most casual of exhibitions should you ever wear jeans. It is always better to look smarter than necessary than it is to look scruffy, so go for something a bit more upmarket. If you don't want to wear a suit, then khakis and a shirt or polo will do.
You should also think about picking out something with plenty of pockets. Your jacket might have a few, but you are going to need all you can get. You will probably be carrying a mini-office around with you in your pockets, so go for practicality over style in this area.
Quality, not quantity: Building personas for a trade show
It's an oft-repeated mantra in business that quality is better than quantity. This is especially true when it comes to a trade show. There is really no point in getting dozens or even hundreds of people to visit your stall if you aren't going to see any return on investment for your time.
You are at a trade show to sell your product, not simply to attract the attention of attendees. In some circumstances the best way to do this is to get as many people to come to your stall as possible in the hope that a decent percentage end up making a purchase. However, it often pays to be a bit more targeted.
Govt to help employers identify high-value skills
Employers are to be provided with assistance in recruiting prospective staff with the highest value skills, in an effort to ensure companies are taking on the most suitable candidates from the outset.
The government has revealed that the Department for Business, Innovation and Skills (BIS) is set to alter the way that the outcomes of education and skills for adult learners are measured, in a bid to enable employers and training providers alike to focus more closely on giving students the skills they need in order to land new jobs and progress.
Plan your gatherings in advance of the conference
There's much more to conferences than just the programme of events - the workshops, seminars and keynote speakers. They are a convergence of like-minded individuals, who very often have similar backgrounds, experiences and ambitions. As such, conferences offer fantastic opportunities for networking and making valuable additions to your contacts book.
But if you fail to plan properly in advance, you might struggle to make the most of these networking opportunities. Very often, there is a packed programme of events, which leaves little additional time for socialising - particularly if it's only a one-day gathering. You might be eager to rendezvous with certain people, but simply not get the chance.
Trade shows 'have fixed and flexible costs'
Working out the costs of trade show marketing is crucial for any business, one industry figure has claimed.
Charles Beshears, the president of National Trade Show Displays, told TSNN that these events "can be a very positive and lucrative experience" for many companies.
Reduce workplace stress: Get your employees out of the office
Work is stressful. No matter what job you're in, this will almost certainly be true. The pressure faced by a chief executive might differ from that of a customer assistant at a fast food restaurant, but it will still be felt strongly by both parties. It has become an inescapable aspect of modern life, and one that employers need to take action against.
At the end of the day, stressed workers are not nearly as efficient at their jobs as happy ones. While some people thrive under mild pressure, most will find they are only able to keep this up for a short amount of time before caving. While your employees are worried and overwhelmed, their work will usually end up suffering.
The importance of a well-ventilated meeting room
Now that the summer is fast approaching, offices up and down the UK will be facing the same challenge: keeping the workforce cool and comfortable.
Hot, stuffy working environments are not only counterproductive, but they can also have a negative effect on an employee’s health and wellbeing.
Seek help from others when planning a conference
If you're planning a conference for the first time, you might not realise what a big job you've undertaken. Even if it's going to be a relatively manageable event in terms of numbers on the day, or over the period of the event, there's still an awful lot of preparation to be done in advance.
You want to make the best possible impression with everyone who attends, in order to build a strong reputation which will stand you and your organisation in good stead in the future. In order to achieve this, you've got to hire great facilities, organise high-quality events, book the right speakers and ensure everyone's needs are met.