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Cranmore Park Blog

It might seem counterintuitive, but often the worst thing you can do at a conference is stick rigidly to the timetable. You might think the best thing you can do is attend every single session to make sure you don't miss any of the planned talks. However, by doing this you might be missing out on something even more useful.

Sometimes, the best part of a conference is the impromptu meetings and social gatherings that happen between attendees. If you meet someone who would potentially be an incredibly valuable contact for you, should you cut your conversation short so you can make the next session? Most would say no.

In all the frantic organisation that leads up to a trade show, it’s easy to overlook how you plan to engage with customers once your meticulously planned booth is up and running.

At the most basic level, everyone intends to be friendly and enthusiastic, but there are a few techniques that can help leave potential customers with the best possible impression of you and your brand.

Employers are to be provided with assistance in recruiting prospective staff with the highest value skills, in an effort to ensure companies are taking on the most suitable candidates from the outset.

The government has revealed that the Department for Business, Innovation and Skills (BIS) is set to alter the way that the outcomes of education and skills for adult learners are measured, in a bid to enable employers and training providers alike to focus more closely on giving students the skills they need in order to land new jobs and progress.

Hosting a Wi-Fi hotspot at your conference or trade show can make for a more successful event for all concerned.

With so many people reliant on their smartphones, tablets and other mobile devices, people expect to be able to get online wherever they are.

As far as places to network are concerned, it just doesn’t get much better than an industry specific conference. With so many like-minded people in one place, you can easily extend your current network while consolidating some others that you may not have kept up with in recent months.

It's an oft-repeated mantra in business that quality is better than quantity. This is especially true when it comes to a trade show. There is really no point in getting dozens or even hundreds of people to visit your stall if you aren't going to see any return on investment for your time.

You are at a trade show to sell your product, not simply to attract the attention of attendees. In some circumstances the best way to do this is to get as many people to come to your stall as possible in the hope that a decent percentage end up making a purchase. However, it often pays to be a bit more targeted.

Running a training session can be fairly stressful on its own. Unless you are a teacher, most people will have never taught a group of people before. Starting from scratch is a challenge, but hopefully you will rise to the occasion. The problem is when your employers decide your session should be expanded into a company-wide programme.

If you are asked to do this, don't panic! You wouldn't be asked if you boss wasn't sure you were up to the challenge. However, you will need to develop a whole new set of skills to roll out a programme on this scale. You will need to learn a lot before you can even begin to teach!

You're heading to a conference or exhibition and looking to build up your industry contacts book. This means putting yourself out their and networking with the people who matter. The only problem is, you're not exactly sure what to do.

There's more to business networking than simply gatecrashing somebody else's conversation and throwing a sales pitch at them. If this is your approach, you're not likely to get very far. In fact, some of the people you'd like to get to know will go out of their away to avoid your intended meeting.

Meetings are a necessary part of every company. However, they can so easily go wrong. One of the main problems many businesspeople have is leaving meetings with the feeling that they haven't really achieved anything. Sometimes, it can seem like you don't know why you met in the first place.

This is generally caused by not having a strong brief or agenda going into the meeting. If you are not 100 per cent sure what your aims are when you get your fellow staff members together then you run the risk of the discussion going around in circles, without ever arriving at a satisfactory conclusion.

When the time comes to conduct a training session, you need to make sure you have a room ready that will be suitable for everyone. You can prepare a fantastic, comprehensive training session that goes over everything in plenty of detail, but it is all too easy for your preparation to be ruined by a venue that does not have everything you need.

So, what should you be looking for in a training room? Here are some of the most important features your venue should have:

Using Twitter effectively can give you an advantage when it comes to trade shows and making the most of networking opportunities, it has been claimed.

Janette Speyer, a partner at Hot Ice Media, believes the micro-blogging service is an extremely powerful tool - particularly for tracking and communicating.

What could be worse than organising a fantastic trade show or exhibition at no small cost and finding that hardly anyone turns up?

If you've done your research properly, this nightmare scenario is unlikely to materialise. However, if you forge ahead without gauging demand, you could be left with egg on your face.

Small and medium-sized enterprises (SMEs) have recorded the highest hiring growth since 1998, according to new findings.

Research published by the Confederation of British Industry (CBI) revealed that 34 per cent of those polled increased their headcount in the three months leading up to July.

If you're taking time out to attend a conference, it's important that you make the most of the experience. There's always things that need doing in the workplace, so if you're sacrificing those man-hours to attend an industry event, it's important to gain value from your attendance.

According to speaker and author Michele Lawson, approaching conferences with the right attitude is all-important. Writing for the Huffington Post, she claimed there are two things that can hinder an individual's conference experience. These are the preconceived notion of experience and expectation".

If you're organising a trade show, conference or exhibition, your main concern is to ensure everything goes smoothly and the event is considered a success. Both exhibitors and attendees - whether they are individual consumers or business representatives - need to go away satisfied with the experience, knowing they have been properly catered for. So long as you achieve this, they will be happy to return again next year.

One of the first things you need to get right is the venue. Choosing specialist conferencing/exhibition facilities in a central location, close to strong transport links, is a no-brainer. You want exhibitors and other attendees to arrive with ease and be in comfort for the whole day. This means selecting a room or rooms with sufficient space and ensuring you don't go over capacity. If everyone feels cramped and crowded, this will impact on their experience.

Putting together a great event or conference takes a lot of time, energy and money to achieve. Often, it’s something you are fiercely passionate about, whether it be a business idea, a charity event or something else entirely. The last thing you want then, is to go to all the trouble of organising a great event only for very few people to actually turn up.

Not only will this seriously deflate you in terms of achieving your end goal, but it could also see you lose out financially as well as missing out on crucial outside interest. In order to make sure that doesn't happen, there are a number of things you can do drum up awareness so that your event is a hit, not a miss.