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Cranmore Park Blog

To many people this might seem like an odd question, but how will people see what you have to offer at your trade show stall if they aren't able to attend the show itself? You might think they have missed their chance, but thanks to the internet they can still be a target market for you.

All you need is a video camera and an internet connection and you can stream your trade show live to an online audience. There are pros and cons to this, of course, but if you prepare well and do everything professionally you might be able to significantly increase your brand exposure.

If you're hoping to enjoy a successful trade show, you've got to ensure your booth or stand looks as professional as possible.

In order to give the right impression to attendees - the people you hope will become your customers following the event - you've got to achieve the right set-up.

The use of technology can make a real difference to both exhibitors and attendees at trade shows, it has been claimed. Writing for Business 2 Community, Denise Graziano, chief executive at Graziano Associates, said IT can be used to improve lead generation, sales and the customer experience.

"Technology has elevated the capabilities and levelled the playing field for event planners, exhibitors and attendees," she claimed. However, Ms Graziano said it is not just about lead capturing - it is about the attendee experience before, during and post-show.

Training your workforce is something that most businesses understand is a necessity. However, many view it as a chore - something that takes employees away from their daily tasks, and therefore impedes productivity. This view has led to many companies seeing the process as a one-off incident that can then be forgotten about.

However, simply training your workers in an aspect of the business once and then leaving it is foolish. The rapidly changing nature of most workplace skills means that if you don't keep everyone up-to-date on the latest developments, your business could become bloated and inefficient, falling behind its competitors.

Trade shows can be a busy, competitive experience. Everyone there is trying to get attendees to notice their product and visit their stand rather than the ones next to them, which can become a difficult task. It isn't like a local market; you will gain nothing by shouting over people!

Instead, you need to attract people naturally to your stand. This is usually done visually, and display work is a very important part of any trade show. However, ideally you will want to offer attendees something, giving them a reason to visit your stall without having to coerce or persuade them to visit.

Attracting people to your stand at your next trade show is one challenge, but have you thought about what you will do with all of them when they get there? You might have had an awkward experience with attendees when too many of them visit you at once, leaving you trying to deal with ten queries at once.

This can make you look unprofessional and under-prepared for the exhibition. It is always a good idea to take one or two extra members of staff with you to every trade show, but sometimes this still isn't enough! If too many people come over to you at once, you will find yourselves rushed and panicked, which will have a negative effect on attendees.

Whether you're conducting a training session or giving a presentation at a conference, stepping in front of an audience can be incredibly nerve-wracking. With a sea of faces staring at you, it is all too easy to feel like nobody is listening and your speech is falling flat, even if that is not the case.

We all want to make an impact with our presentations. However, doing so can be difficult. You certainly don't want to end up staring into your notes and stammering your way through an embarrassing performance! You need to impress your audience, which is easier said than done.

Knowing who to target at trade shows increases your chances of turning leads into new customers, it has been claimed.

Lew Hoff, president at Bartizan, urged exhibitors to define who they want to speak to and then target them specifically.

Employers are to be provided with assistance in recruiting prospective staff with the highest value skills, in an effort to ensure companies are taking on the most suitable candidates from the outset.

The government has revealed that the Department for Business, Innovation and Skills (BIS) is set to alter the way that the outcomes of education and skills for adult learners are measured, in a bid to enable employers and training providers alike to focus more closely on giving students the skills they need in order to land new jobs and progress.

Many conference attendees find it difficult to absorb information that is presented in ways that require them to passively sit and listen, as is the case in traditional talks. Active learning, which involves using discussion and activities to assimilate information, has been used in schools for some time, and is beginning to become part of the conference environment.

Active learning offers a variety of benefits, such as ensuring that the events at the end of the day aren’t full of people who are bored or who have already been overloaded with information.

If you're hiring specialist, off-site facilities for your next important meeting or training session, you've got to make sure you get value for money. If you choose a suitable centre and room, which is equipped with everything you need, then it's much more likely you'll see the return on investment you hoped for and expected.

If you carry out a recce of training and meeting room facilities - whether in-person or online - you'll be able to eliminate some options straight away. It may be that they are too small, too dark, or simply ill-equipped to meet your organisations needs. If you're paying money to bring people off-site for training, or arranging an important meeting with clients and partners, you need to impress them with the venue, so it's no good settling for a second-rate option.

Conferences are great places to learn more about your area of business and improve your skillset. However, they are also one of the best places to network. You will be in the same place as the top people in your industry for an entire day, so it is important to make the most of this opportunity to gain some key contacts.

However, you will be talking to a large number of people at each conference, as will everyone you meet. Under these circumstances, it is easy to see how you can struggle to remember people and their contact details. This is where business cards come in.

At a trade show, you will typically find dozens of exhibitors all vying for attention. There are a number of different ways you can stand out from the rest, but one of the simplest - and most effective - is simply to offer some refreshments.

These don't have to be particularly elaborate; after all, most attendees will be able to get a proper meal from the venue's restaurant. But a few little snacks, sweets or drinks will be surprisingly welcome at most trade shows. You could use lollipops, bottles of water or small chocolate bars to achieve this effect.

Why exactly is Birmingham such a popular destination for exhibitions, conferences and events in the UK? There are a few reasons, but the most obvious is its location - the West Midlands is relatively accessible from most parts of Britain.

If you're staging an event and expecting attendees from across the nation, the last thing you want to do is choose a site in one corner of the island. For instance, if you opt for Scotland, it's immediately more difficult for people to come from London. And if you stage the event in the south-east, the opposite applies.

The Birmingham area has long been touted as one of the best places for conferences in the UK. Its relatively central location and good travel links make it easy to get to for international meetings, and there are many fantastic conference venues in and around the Birmingham and Solihull area that organisations can take advantage of.

If proof was needed of this, one needs look no further than recent statistics from Birmingham's hotel industry. The sector has seen a major boost in occupancy rates recently, and the number of conferences being held in the city is thought to be why.

Working out the costs of trade show marketing is crucial for any business, one industry figure has claimed.

Charles Beshears, the president of National Trade Show Displays, told TSNN that these events "can be a very positive and lucrative experience" for many companies.