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Cranmore Park Blog

Nobody likes excluding people. However, when you are manning a stall at an exhibition or trade show you will not be able to spend the same amount of time with everyone. You might deal with hundreds of people in a single day, many of whom will want a significant amount of your time.

You might want to be as customer-pleasing as possible and give everyone as much of your time as they want. However, this approach could lead to you losing custom as people looking to talk to you get bored of waiting around and leave your stall. Unfortunately, you need to learn which customers are worth talking to and which you should avoid.

Running a training session can be fairly stressful on its own. Unless you are a teacher, most people will have never taught a group of people before. Starting from scratch is a challenge, but hopefully you will rise to the occasion. The problem is when your employers decide your session should be expanded into a company-wide programme.

If you are asked to do this, don't panic! You wouldn't be asked if you boss wasn't sure you were up to the challenge. However, you will need to develop a whole new set of skills to roll out a programme on this scale. You will need to learn a lot before you can even begin to teach!

If you're organising a trade show, conference or exhibition, your main concern is to ensure everything goes smoothly and the event is considered a success. Both exhibitors and attendees - whether they are individual consumers or business representatives - need to go away satisfied with the experience, knowing they have been properly catered for. So long as you achieve this, they will be happy to return again next year.

One of the first things you need to get right is the venue. Choosing specialist conferencing/exhibition facilities in a central location, close to strong transport links, is a no-brainer. You want exhibitors and other attendees to arrive with ease and be in comfort for the whole day. This means selecting a room or rooms with sufficient space and ensuring you don't go over capacity. If everyone feels cramped and crowded, this will impact on their experience.

Now that the summer is fast approaching, offices up and down the UK will be facing the same challenge: keeping the workforce cool and comfortable.

Hot, stuffy working environments are not only counterproductive, but they can also have a negative effect on an employee’s health and wellbeing.

Why exactly is Birmingham such a popular destination for exhibitions, conferences and events in the UK? There are a few reasons, but the most obvious is its location - the West Midlands is relatively accessible from most parts of Britain.

If you're staging an event and expecting attendees from across the nation, the last thing you want to do is choose a site in one corner of the island. For instance, if you opt for Scotland, it's immediately more difficult for people to come from London. And if you stage the event in the south-east, the opposite applies.

If you've got a great product or service to offer at a trade show, members of the public may be interested in placing orders with you on the day.

This is exactly what you're looking for - an immediate boost to revenues and an expanded customer base achieved through direct engagement with consumers.

If you're staging a meeting or training session away from your normal business premises, there's no point hiring a second or third-rate facility. If you're paying for the use of a meeting room, then it needs to be fit for purpose. As well as being equipped with all the necessary furnishings and fittings, it needs to give off a strong, professional vibe. If the meeting room doesn't achieve this, you may as well save your money and use the staff canteen instead.

So what exactly makes a great meeting room? Here are ten must-haves for a facility you'll be happy to use time and time again:

The Birmingham area has long been touted as one of the best places for conferences in the UK. Its relatively central location and good travel links make it easy to get to for international meetings, and there are many fantastic conference venues in and around the Birmingham and Solihull area that organisations can take advantage of.

If proof was needed of this, one needs look no further than recent statistics from Birmingham's hotel industry. The sector has seen a major boost in occupancy rates recently, and the number of conferences being held in the city is thought to be why.

In all the frantic organisation that leads up to a trade show, it’s easy to overlook how you plan to engage with customers once your meticulously planned booth is up and running.

At the most basic level, everyone intends to be friendly and enthusiastic, but there are a few techniques that can help leave potential customers with the best possible impression of you and your brand.

If you can secure a great keynote speaker, you've got every chance of organising a great conference overall. The headline act, who delivers the main address, has the ability to make or break the conference.

If the speaker delivers the goods, there's a greater chance of people going home happy, feeling as if they have got value for money from their trip. But if their address flounders, it's likely to leave a lasting negative impression for everyone in the room. And next year, they might not be so eager to attend.

If you are organising a major event - such as an exhibition, conference or trade show - one of the most important aspects of the planning process will be the risk assessment.

You need to ensure there is an exciting programme of events, and that high-profile organisations are in attendance, but your first priority has to be ensuring the safety of everyone on-site.

Planning a conference is not usually an easy task. There are a lot of things you will have to consider, which can be intimidating if it is the first time you've organised such an event. When it comes to choosing a venue, there are a number of things you should be thinking about, many of which are easy to miss.

Here are some of the things you need to make sure you take into consideration when it comes to choosing a venue for a conference:

One of the most important parts of any trade show or exhibition is setting up. This might seem like an afterthought compared to the actual show, but it is not something that should ever be overlooked. A good setup can make the difference between a professional, well-run stand and one that is stressed and disorganised.

If your setup goes poorly, it is very easy to misplace things. You might end up rushing to get everything together and end up putting something to one side and forgetting about it, or having to forgo an entire section of your stall because you have run out of time and attendees have started coming to see what you have to offer.

How active should you be in business meetings? Is it important to have an opinion on every issue, or should you wait until you have a valuable point to make?

According to Cary Cooper, professor of organisational management at Lancaster University Management School, it's all too easy to spend an hour in a meeting where people drone on without saying anything.

At every conference you attend, you should have two objectives: to learn more about your business and to network. Each of these is just as important as the other, so should not be neglected. This is why the people who get the most out of their conferences tend to work out a way of combining the two.

Group discussions are one of the best ways to achieve this. Getting together with relevant industry figures and discussing a session or seminar you have just attended is a great way to get to know people while boosting your own knowledge.

When getting ready for a trade show, there are plenty of things you will already have on your packing list. After all, no one would set off without their promotional material, samples or a demonstration model of their product.

However, there are a few useful items that a lot of people seem to forget. As you’re getting ready, here are some of the most common items people wish they had remembered.