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Cranmore Park Blog

Modern technology means we no longer have to sit through hour upon hour of seminars and lectures at a conference, doggedly taking notes in the hope that you will retain as much information as possible. You can still do this if you want, of course, but you might find that you struggle to remember what all your notes mean.

Instead, it might be better to record things wherever possible. This has long been a practice at conferences, with people asking friends to take dictaphones into sessions they can't make themselves so they don't miss out on anything. However, it might be a good idea to record the sessions you attend as well.

If you've got a great product or service to offer at a trade show, members of the public may be interested in placing orders with you on the day.

This is exactly what you're looking for - an immediate boost to revenues and an expanded customer base achieved through direct engagement with consumers.

The key is to pick your sessions carefully. You can't just go to whatever you feel like, choosing sessions at random, unless you want to have a fruitless conference. Instead, you should carefully select the seminars you want to attend based on how much you will get out of them.

Sometimes, this might involve doing a bit of research. For example, look up the people taking each session. They might just be people who know a bit about the topic they're talking about, or they might be published authors and experts in the field. Often this information will be included in the agenda.

If you're exhibiting at a trade show, you need to find ways of maximising your investment - not just on the day of the event but in the weeks and months that follow. You've met new prospects and generated new leads at the trade show, but now you've got to drive home the advantage and turn potential into profits.

According to Timothy Carter, digital marketing manager for Nimlok, there are a number of different ways to achieve this goal. In a recent article for Small Business Trends, he explained some of the ways companies can continue to benefit from trade shows after they have taken place.

Exhibitions and large trade shows are a great place to advertise your business. Usually, this means getting a stand together and showcasing whatever it is you have to offer, whether that means showing off the services you offer to potential customers or trying to get retailers to stock your wares.

This can be a great way to grow your business, but there are several challenges you must overcome first. Trade shows will not consist of just your stand and a swathe of potential customers; there could be dozens if not hundreds of competitors there with the same goals as you.

Giving a presentation at a conference is very difficult and quite nerve-wracking! You have to explain your knowledge as best as you can in front of an audience of people you have to engage. You might not feel like an expert in your field, but the pressure is on to act like one while you're giving a presentation.

This might all sound pretty awful, but never fear! Presentations are rarely as bad as they seem. With a few simple tips, we can help you create a presentation everyone at your next conference will enjoy, engage with and learn from.

If you're advertising at a trade show or exhibition, you may come across many different types of customer - or potential customer - over the course of the day.

What works for one individual may not for another, meaning your organisation needs to adopt a flexible approach to consumer engagement.

Where would you hold a national conference? If you have delegates travelling from all over the country, this can be a tricky decision. Many people would say London as the easy answer, simply because it is commonly seen as the most important city in the UK. However, that does not necessarily mean it is the best place for a conference.

Increasingly, companies and other organisations are looking to host events in the area of Birmingham. This might not be most people's first guess, but on close inspection the city and its surrounding area have a huge number of advantages for those looking to hold a conference.

If you're interested in marketing your business' products or services at a trade show in the coming year, it might be in your interests to commit at soon as possible.

Registering early can help ensure you get the best possible deal, meaning you've got more financial resources left over to spend on your booth display and promotional materials.

Brand exposure is key to any company's expansion plans. While the initial idea may have been a hit, it is crucial to build on that success.

There are numerous methods in helping to get your brand recognised whether it be through marketing campaigns or harnessing the power of social media. However, one method can be sometimes taken for granted but proves to get results. This is attending trade shows.

So you're thinking about attending a trade show or exhibition, but not sure which one to choose. You've got a few different options, but can only really spare the time to visit one of them. How do ensure you make the right choice, and opt for the show that delivers the best possible experience?

Doing a little basic research, and thinking about what you're looking for from your experience, can make all the difference. Rather than simply jumping in the car and heading to events on a whim, why not check what actually lies in store at your destination?

Organising a trade show costs money, and sometimes significant amounts of it, depending on the size and scale of the event.

As an organiser, you may well make the original investment back with relative ease - and turn over a profit - but it's important to ensure costs are covered as soon as possible.

Making your first approach is often the part of networking that people find most nervewracking. It can help to practice introducing yourself with a friend. “Hi, I’m [name], [position] at [company]!” and a firm (but not crushing) handshake is a good start.

On the day, a few deep breaths while you remind yourself of your opening can work wonders. If you garble or misspeak, take the opportunity to laugh at yourself. Laughter is infectious, so it becomes an instant icebreaker.

If your company has more than a few employees, you probably already have a space in your office that is appropriate for most of the meetings you need in the normal course of business.

However, there are a number of advantages that can be gained by hiring a separate meeting room for certain occasions, particularly if it is not a regular expense.

Your organisation has organised a meeting, one that involves potential clients, partners or suppliers. The purpose of the get together is to flesh out the terms for a new business arrangement - one that can benefit your organisation. Eager to agree a deal and get the other party to sign on the dotted line, you want to make the best possible impression with them.

This is one of the main reasons you've decided to book a specialist meeting room in which to conduct negotiations. Bringing the other party into your office might not be the best course of action, particularly if you're pressed for space or there is a lot of activity at your business premises. You don't want to give the wrong impression, and put any negative thoughts in the other party's mind.

Undergraduate students are, in many ways, the future of most businesses. The young people studying now will be the people employed in entry-level positions in a few years, while probably also being the people moving up the corporate ladder after that. As such, it is important for companies not to disregard this important demographic.

Students are almost a commodity at the moment. When people graduate each summer, companies will end up competing for the best and brightest who will add significant value to a business. If you have not made any effort to court these potential employees, they will go to your competitors instead.