Cranmore Park Blog
Cranmore Park Blog
Calling contacts after a conference
When you get back from your next conference, you will almost certainly be doing so with a bundle of business cards in hand. If you have organised yourself properly, these will already be sorted and you will have a plan of action for each contact. However, you will still need to make that all-important follow-up call for them all!
If calling people isn't really your thing, then sorry! You are going to have to be on the phone a lot in the days - or even weeks - following a conference. However, the payoff is definitely worth it. Good follow-up work leads to a whole range of benefits for your business, so don't neglect it!
Why it's important to refresh your trade show marketing
If you're returning to the same trade show or exhibition year after year, it's crucial that you have something new to offer consumers.
It might be the case that you've launched new products or services over the last 12 months and are planning a drive on your most recent solutions.
How to talk to important people
Conferences and trade shows can offer a multitude of opportunities from a networking perspective. If you're willing and able to put yourself about, and track down the important people in the room, you can add some valuable names to your address book. It could be the leaders of another business involved in your industry, or somebody you'd like to invest in your enterprise. It might be a thought leader, whose insight can add value to your business and help you take it to the next level.
But what you have to remember is that important people also tend to be busy people. You won't, by any means, be the only person who wants to network with them. As such, if you do manage to pin such individuals down for a conversation, you've got to make it count. And this means making a great first impression.
Planning a schedule for your next conference
You can get a lot out of a conference by simply showing up and putting as much effort as possible into learning and networking. You might think that you don't need to plan out anything, going with the flow on the day so that you can be available for anything that seems interesting to you.
However, while you might have a good conference with this attitude, you will almost certainly end up missing out on several element that you would like to have caught. This is where a schedule comes in handy, to make sure you get the most possible out of the event.
SME recruitment on the rise
Small and medium-sized enterprises (SMEs) have recorded the highest hiring growth since 1998, according to new findings.
Research published by the Confederation of British Industry (CBI) revealed that 34 per cent of those polled increased their headcount in the three months leading up to July.
Trade show marketing 'can transform SMEs'
Trade show attendance can have a transformative effect for small and medium-sized enterprises (SMEs), it has been claimed.
In an article for Fresh Business Thinking, Aura Print claimed that such events offer a valuable marketing opportunity for growing companies.
Setting up for a trade show
One of the most important parts of any trade show or exhibition is setting up. This might seem like an afterthought compared to the actual show, but it is not something that should ever be overlooked. A good setup can make the difference between a professional, well-run stand and one that is stressed and disorganised.
If your setup goes poorly, it is very easy to misplace things. You might end up rushing to get everything together and end up putting something to one side and forgetting about it, or having to forgo an entire section of your stall because you have run out of time and attendees have started coming to see what you have to offer.
Seek help from others when planning a conference
If you're planning a conference for the first time, you might not realise what a big job you've undertaken. Even if it's going to be a relatively manageable event in terms of numbers on the day, or over the period of the event, there's still an awful lot of preparation to be done in advance.
You want to make the best possible impression with everyone who attends, in order to build a strong reputation which will stand you and your organisation in good stead in the future. In order to achieve this, you've got to hire great facilities, organise high-quality events, book the right speakers and ensure everyone's needs are met.
Securing a sponsor for your trade show
Organising a trade show costs money, and sometimes significant amounts of it, depending on the size and scale of the event.
As an organiser, you may well make the original investment back with relative ease - and turn over a profit - but it's important to ensure costs are covered as soon as possible.
Choose a trade show that suits your needs
So you're thinking about attending a trade show or exhibition, but not sure which one to choose. You've got a few different options, but can only really spare the time to visit one of them. How do ensure you make the right choice, and opt for the show that delivers the best possible experience?
Doing a little basic research, and thinking about what you're looking for from your experience, can make all the difference. Rather than simply jumping in the car and heading to events on a whim, why not check what actually lies in store at your destination?
Staff motivation taking on growing importance
Happy and motivated workforces are critical to business success, with a more happy and enthusiastic workforce translating into an increasing number of staff who are loyal and productive.
As such, the way that leaders manage their employees will have a great bearing on the direction of the company and future profits - something that is particularly important for small and medium-sized enterprises (SMEs), who will often have a lower number of staff compared to the bigger firms.
How do you find a great conference speaker?
If you can secure a great keynote speaker, you've got every chance of organising a great conference overall. The headline act, who delivers the main address, has the ability to make or break the conference.
If the speaker delivers the goods, there's a greater chance of people going home happy, feeling as if they have got value for money from their trip. But if their address flounders, it's likely to leave a lasting negative impression for everyone in the room. And next year, they might not be so eager to attend.
Avoiding clutter on your exhibition stand
If there is one thing that is practically guaranteed to make trade show attendees turn around and leave your stall before you've even had a chance to make a good impression, it's clutter. A messy stand should absolutely not be the first thing visitors see, or they will assume you are unprofessional and sloppy.
You probably know not to have a stall covered in rubbish, but clutter can be anything that is out of place. Even members of staff can make your stand seem messy if they are sitting around bored or finishing off their lunch. If they are not working to improve your image, then they are actively harming it!
How to get into the right mindset for networking
There are a million different tactics for networking successfully. You have probably read guides telling you how to hand out business cards, give a good handshake, pick out a good contact from a crowd and organise yourself afterwards. While these are all useful tips to bear in mind, often the most important thing you can prepare is your mindset.
Attitude is everything when it comes to meeting potential business contacts. If you've ever had a conversation with someone at a conference that hasn't ended well, and you aren't sure why, often it will be because you simply weren't in the right mindset to begin with. Luckily, this is something you can easily fix.
'Farming' your contacts at a conference
Networking is a key part of most conferences, but it is also the most difficult aspect to pull off successfully. It's simply not something many people are all that good at, unless you have spent a lot of time at a lot of events getting to know strangers.
The main thing that most people get wrong is not a small thing, such as your body language, your small talk or how polite you are. Instead, it is the larger goal that most networkers forget. Essentially, very few people actually understand why they are networking in the first place.
Make sure your meetings have a point
Meetings are a necessary part of every company. However, they can so easily go wrong. One of the main problems many businesspeople have is leaving meetings with the feeling that they haven't really achieved anything. Sometimes, it can seem like you don't know why you met in the first place.
This is generally caused by not having a strong brief or agenda going into the meeting. If you are not 100 per cent sure what your aims are when you get your fellow staff members together then you run the risk of the discussion going around in circles, without ever arriving at a satisfactory conclusion.