Cranmore Park Blog
Cranmore Park Blog
What to wear at your next trade show
Only at the most casual of exhibitions should you ever wear jeans. It is always better to look smarter than necessary than it is to look scruffy, so go for something a bit more upmarket. If you don't want to wear a suit, then khakis and a shirt or polo will do.
You should also think about picking out something with plenty of pockets. Your jacket might have a few, but you are going to need all you can get. You will probably be carrying a mini-office around with you in your pockets, so go for practicality over style in this area.
Quality, not quantity: Building personas for a trade show
It's an oft-repeated mantra in business that quality is better than quantity. This is especially true when it comes to a trade show. There is really no point in getting dozens or even hundreds of people to visit your stall if you aren't going to see any return on investment for your time.
You are at a trade show to sell your product, not simply to attract the attention of attendees. In some circumstances the best way to do this is to get as many people to come to your stall as possible in the hope that a decent percentage end up making a purchase. However, it often pays to be a bit more targeted.
Exhibition tips: Create a checklist!
Preparation is one of the most important things when you are exhibiting at a trade show. You can't expect to turn up and make a good impression without having made sure you are ready a long time in advance.
So what's the best way to make sure you are prepared? One method that many successful exhibitors use is to create a checklist a month or two in advance. This enables you to know exactly what needs doing before your next trade show. It also allows you to update the list whenever you need to make some modifications to what you need.
What to bear in mind when delivering training
Delivering training can be nerve-wracking sometimes. You have to get up in front of a group of your peers and attempt to teach them something that many will think they know already. Keeping them engaged while making sure you are imparting all the information they need to know can be a struggle.
If you are taking a session for the first time, here are a few of the things you will need to bear in mind to make sure it goes off without a hitch:
Govt to help employers identify high-value skills
Employers are to be provided with assistance in recruiting prospective staff with the highest value skills, in an effort to ensure companies are taking on the most suitable candidates from the outset.
The government has revealed that the Department for Business, Innovation and Skills (BIS) is set to alter the way that the outcomes of education and skills for adult learners are measured, in a bid to enable employers and training providers alike to focus more closely on giving students the skills they need in order to land new jobs and progress.
Use multiple payment points at trade shows
If you've got a great product or service to offer at a trade show, members of the public may be interested in placing orders with you on the day.
This is exactly what you're looking for - an immediate boost to revenues and an expanded customer base achieved through direct engagement with consumers.
How to organise a great conference
If you're organising a business conference, you want the event to be the very best it can be. But how can you make it a great conference, as opposed to a merely good one? You want people to be competing for places at the conference next year, and this means providing a great experience and developing a positive reputation for the event. Here's how you can deliver a great conference and ensure it becomes a hot topic of conversation in your industry sector:
Are two-tier booths the way forward for your trade show?
As a trade show organiser, you've got a certain number of booths to sell to would-be advertisers, and a certain amount of floor space to fill.
If you're struggling to attract interest in the event, filling up the room can prove to be a challenge - the last thing you want to do is have vast areas of the hall unoccupied.
Trade shows 'have fixed and flexible costs'
Working out the costs of trade show marketing is crucial for any business, one industry figure has claimed.
Charles Beshears, the president of National Trade Show Displays, told TSNN that these events "can be a very positive and lucrative experience" for many companies.
Positioning yourself at a trade show
Have you ever had a trade show that was a failure, but without any clear reason why? It could be that you had very few people come over to your stand, or that the people who did talk to you rarely ended up making a purchase. Often, this is because you got one thing wrong: your positioning.
This seems like a very tiny part of a successful trade show experience, but it is actually incredibly important. Where you sit or stand plays a large part in how approachable you seem, as well as whether you come across as relatable or distant to the attendees. So, where do you usually position yourself?
Making your conference interactive
To fix this, it is a good idea to make your conference more interactive. Having your attendees participate in a number of activities will not only more enjoyable, it will also make them feel like they have got more out of the experience. Here are a few different ways you can spice up your next conference with a bit of interactivity:
Stream your next trade show to reach a wider audience
To many people this might seem like an odd question, but how will people see what you have to offer at your trade show stall if they aren't able to attend the show itself? You might think they have missed their chance, but thanks to the internet they can still be a target market for you.
All you need is a video camera and an internet connection and you can stream your trade show live to an online audience. There are pros and cons to this, of course, but if you prepare well and do everything professionally you might be able to significantly increase your brand exposure.
Is your event or exhibition accessible to everyone?
Why exactly is Birmingham such a popular destination for exhibitions, conferences and events in the UK? There are a few reasons, but the most obvious is its location - the West Midlands is relatively accessible from most parts of Britain.
If you're staging an event and expecting attendees from across the nation, the last thing you want to do is choose a site in one corner of the island. For instance, if you opt for Scotland, it's immediately more difficult for people to come from London. And if you stage the event in the south-east, the opposite applies.
The importance of a well-ventilated meeting room
Now that the summer is fast approaching, offices up and down the UK will be facing the same challenge: keeping the workforce cool and comfortable.
Hot, stuffy working environments are not only counterproductive, but they can also have a negative effect on an employee’s health and wellbeing.
10 essential things to look for in a meeting room
If you're staging a meeting or training session away from your normal business premises, there's no point hiring a second or third-rate facility. If you're paying for the use of a meeting room, then it needs to be fit for purpose. As well as being equipped with all the necessary furnishings and fittings, it needs to give off a strong, professional vibe. If the meeting room doesn't achieve this, you may as well save your money and use the staff canteen instead.
So what exactly makes a great meeting room? Here are ten must-haves for a facility you'll be happy to use time and time again:
Cranmore Park celebrates local manufacturing history
In a recent interview with the Express and Star, Jaguar Land Rover operations director Trevor Leeks confirmed his company’s plans for the West Midlands, where it has recently expanded its production capacity. In his words, the organisation plans to be in the area “for generations”.
In light of this reaffirmed commitment to the well-established tradition of automobile manufacturing in the region, it seems fitting that Cranmore Park is becoming an increasingly popular venue for industry events, particularly for trade buyers.