Slider

Cranmore Park Blog

So you've travelled a few hours to get to a trade show, having spent time planning meticulously for the event in advance. You've arrived in good time to set your stand up perfectly, and made a big effort to look your best. Everything is in place and you're all set for a great day.

Somewhere on the trade show floor will be the high-value customer you're looking for, and if you're lucky, there may even be a few of them. It's just a case of drawing people into your stand or booth and identifying the big leads you may be able to convert.

If your organisation invests in training for its employees, you can potentially use this as a tool to attract and retain talented staff.

When professionals look for organisations to join, they are interested in more than simply the salary on offer: They are eager to know they can grow their career with the employer, developing new skills and gaining additional experience on the job.

One of the keys to staging successful meetings which offer maximum value to your organisation can be knowing which approach to adopt.

According to Nancy Duarte, author of the HBR Guide to Persuasive Presentations, different meetings require a different strategy from the outset.

How active should you be in business meetings? Is it important to have an opinion on every issue, or should you wait until you have a valuable point to make?

According to Cary Cooper, professor of organisational management at Lancaster University Management School, it's all too easy to spend an hour in a meeting where people drone on without saying anything.

So you're thinking about attending a trade show or exhibition, but not sure which one to choose. You've got a few different options, but can only really spare the time to visit one of them. How do ensure you make the right choice, and opt for the show that delivers the best possible experience?

Doing a little basic research, and thinking about what you're looking for from your experience, can make all the difference. Rather than simply jumping in the car and heading to events on a whim, why not check what actually lies in store at your destination?

Creating the perfect trade show stand can give your business a real boost, in terms of attracting new customers and boosting revenues. But there are a number of common pitfalls you'll need to avoid if you're going to make the best possible use of your advertising space. Here are ten big 'no-nos' for your trade show marketing:

If you've got a great product or service to offer at a trade show, members of the public may be interested in placing orders with you on the day.

This is exactly what you're looking for - an immediate boost to revenues and an expanded customer base achieved through direct engagement with consumers.

It's bound to happen to you sooner or later: you go to a conference, full of enthusiasm, but are let down by one appalling session. Maybe it was unhelpful, told you misleading information or was just unbelievably dull! You can laugh about it later, but while you're in the session what do you do?

You can always get up and leave, of course; you will find that the vast majority of sessions at any conference will be helpful to you. However, if that is not something you are comfortable doing then it is good to know how to deal with a bad presentation as a member of the audience. Here are a few tips:

One of the most important parts of any trade show or exhibition is setting up. This might seem like an afterthought compared to the actual show, but it is not something that should ever be overlooked. A good setup can make the difference between a professional, well-run stand and one that is stressed and disorganised.

If your setup goes poorly, it is very easy to misplace things. You might end up rushing to get everything together and end up putting something to one side and forgetting about it, or having to forgo an entire section of your stall because you have run out of time and attendees have started coming to see what you have to offer.

n the digital age, organisations are acutely aware of the importance of safeguarding sensitive information and keeping data away from prying eyes. More and more business is being conducted online, making it ever-more crucial that appropriate safeguards are put in place. Data breaches can result in fines for the organisations involved, and also cause reputational damage which has long-lasting impacts for the business as a whole.

So no wonder then that organisations are eager to shore up their defences and minimise the chances of an incident occurring. Technology has a role to play in reducing the likelihood of a breach, but education is equally important. Employees need to know what they can and can't do online, and how their actions over the internet can cause problems for their organisation.

A number of events industry bodies are joining forces for a major new research project, designed to measure the overall volume and dimensions of the exhibitions and live events sector.

The Association of Event Organisers (AEO), Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA) are embarking on the three-year project with a view to providing benchmarking and quality metrics.

As business owners know well, a trade show often represents a significant investment for companies, particularly new businesses and small to medium enterprises (SMEs). As such, it’s important to make sure that you have a clear set of goals so you can measure investment against return. Goals also help at the planning stage, enabling you to tailor your strategy to your aims.

At the most basic level, all businesses will be looking to increase sales and profits. However, this is too vague to have as a goal. As when coming up with any business strategy, it’s important to have not only the ‘what’ element of your goals, but also the ‘how’.

The Birmingham area has long been touted as one of the best places for conferences in the UK. Its relatively central location and good travel links make it easy to get to for international meetings, and there are many fantastic conference venues in and around the Birmingham and Solihull area that organisations can take advantage of.

If proof was needed of this, one needs look no further than recent statistics from Birmingham's hotel industry. The sector has seen a major boost in occupancy rates recently, and the number of conferences being held in the city is thought to be why.

So you're running training sessions, but your employees don't seem to be taking the information onboard. What can you do to make your learning and development programmes more effective, ensuring employees gain new skills, acquire knowledge and are better prepared to do their job to the best of their ability? Here are eight tips for making the most of employee training:

Delivering training can be nerve-wracking sometimes. You have to get up in front of a group of your peers and attempt to teach them something that many will think they know already. Keeping them engaged while making sure you are imparting all the information they need to know can be a struggle.

If you are taking a session for the first time, here are a few of the things you will need to bear in mind to make sure it goes off without a hitch:

It is easy to dismiss training that is seen as unimportant without really understanding its value. Sometimes, if you are being asked to learn something completely new to implement in your office it can be difficult to see how it will fit in with your work day, which can lead to people opting out of sessions that could really help their career development.

However, often these skills that seem useless can have huge effects on your workforce. A good example of this is social media. Many workplaces dismiss this as a meaningful training option - after all, everybody has a Facebook account these days, surely? Besides which, most managers want to stop their workforce going on social media, not encourage it.