Cranmore Park Blog
Cranmore Park Blog
What should you look for in a training room?
When the time comes to conduct a training session, you need to make sure you have a room ready that will be suitable for everyone. You can prepare a fantastic, comprehensive training session that goes over everything in plenty of detail, but it is all too easy for your preparation to be ruined by a venue that does not have everything you need.
So, what should you be looking for in a training room? Here are some of the most important features your venue should have:
Should you learn shorthand?
When you are at a presentation, lecture or other session at your next conference, you will need to take notes if you want to retain all the information that is imparted to you. However, this is easier said than done. Keeping up with a seminar can be difficult if you have to concentrate on both what is being said and your own writing.
Human speech is surprisingly fast - around 200 words per minute - and nobody can keep up with it if they are writing everything down word for word. Standard handwriting can only reach speeds of 20 to 30 words per minute. Do you think you could understand your notes if you were only able to write down one word for every ten said?
What to wear at your next trade show
Only at the most casual of exhibitions should you ever wear jeans. It is always better to look smarter than necessary than it is to look scruffy, so go for something a bit more upmarket. If you don't want to wear a suit, then khakis and a shirt or polo will do.
You should also think about picking out something with plenty of pockets. Your jacket might have a few, but you are going to need all you can get. You will probably be carrying a mini-office around with you in your pockets, so go for practicality over style in this area.
Staff motivation taking on growing importance
Happy and motivated workforces are critical to business success, with a more happy and enthusiastic workforce translating into an increasing number of staff who are loyal and productive.
As such, the way that leaders manage their employees will have a great bearing on the direction of the company and future profits - something that is particularly important for small and medium-sized enterprises (SMEs), who will often have a lower number of staff compared to the bigger firms.
Bring a buddy to your next conference
Not every business is alike, so when you go to a conference you will generally find that people are approaching every problem from a different perspective. This can be great for varied and interesting discussion, but every so often you will find that you need help thinking about how a certain session will benefit your company.
Taking someone along means you will be able to discuss things with a focus on your firm, or at least the sector your work in. This way, your conference experience will be tailored more around your company and will therefore be more relevant to you.
Trade show tips: Getting people to return to your booth
The objective of everyone exhibiting at a trade show should be the same: to attract people to your stall in order to advertise your product or service, and hopefully make a few sales. However, everyone is going to be doing this. For attendees, it can be really easy to forget who you have talked to; and more importantly, what their business was.
Getting people to visit your stall is important, but not nearly as much as making sure they remember you. Not everyone is going to be making purchases on the day, so you need to make sure your contacts know exactly what your product or service is and why they should opt for you as a seller.
Training can help keep employees onboard
Delivering employee training not only helps upskill workers, enabling them to do their jobs properly, but it also assists organisations with talent retention.
There is plenty of evidence to suggest that employees stay longer with their employers when they feel like they are developing professionally and their goals are being supported.
Deciding how to dedicate time to people
Nobody likes excluding people. However, when you are manning a stall at an exhibition or trade show you will not be able to spend the same amount of time with everyone. You might deal with hundreds of people in a single day, many of whom will want a significant amount of your time.
You might want to be as customer-pleasing as possible and give everyone as much of your time as they want. However, this approach could lead to you losing custom as people looking to talk to you get bored of waiting around and leave your stall. Unfortunately, you need to learn which customers are worth talking to and which you should avoid.
Raising awareness for your next big event
Putting together a great event or conference takes a lot of time, energy and money to achieve. Often, it’s something you are fiercely passionate about, whether it be a business idea, a charity event or something else entirely. The last thing you want then, is to go to all the trouble of organising a great event only for very few people to actually turn up.
Not only will this seriously deflate you in terms of achieving your end goal, but it could also see you lose out financially as well as missing out on crucial outside interest. In order to make sure that doesn't happen, there are a number of things you can do drum up awareness so that your event is a hit, not a miss.
Serve up some refreshments at your next trade show
At a trade show, you will typically find dozens of exhibitors all vying for attention. There are a number of different ways you can stand out from the rest, but one of the simplest - and most effective - is simply to offer some refreshments.
These don't have to be particularly elaborate; after all, most attendees will be able to get a proper meal from the venue's restaurant. But a few little snacks, sweets or drinks will be surprisingly welcome at most trade shows. You could use lollipops, bottles of water or small chocolate bars to achieve this effect.
Quality, not quantity: Building personas for a trade show
It's an oft-repeated mantra in business that quality is better than quantity. This is especially true when it comes to a trade show. There is really no point in getting dozens or even hundreds of people to visit your stall if you aren't going to see any return on investment for your time.
You are at a trade show to sell your product, not simply to attract the attention of attendees. In some circumstances the best way to do this is to get as many people to come to your stall as possible in the hope that a decent percentage end up making a purchase. However, it often pays to be a bit more targeted.
Neutral ground: The benefits of hiring a meeting room
If your company has more than a few employees, you probably already have a space in your office that is appropriate for most of the meetings you need in the normal course of business.
However, there are a number of advantages that can be gained by hiring a separate meeting room for certain occasions, particularly if it is not a regular expense.
Trade show tips: How to make the most of being an attendee
A lot of attention is paid to how exhibitors can make the most out of their trade shows, but people often forget that it is not easy to be an attendee either! As soon as you arrive you will be greeted by dozens of stalls, all trying to attract your custom with the many weekend deals they have on.
You need to make sure you are not suckered into a bad deal, but at the same time you need to be on the look out for products and services that will help out your business. This can be tricky at times. Here are some tips on how to get the most out of whatever trade shows you attend:
Technology 'benefits trade show exhibitors and attendees'
The use of technology can make a real difference to both exhibitors and attendees at trade shows, it has been claimed. Writing for Business 2 Community, Denise Graziano, chief executive at Graziano Associates, said IT can be used to improve lead generation, sales and the customer experience.
"Technology has elevated the capabilities and levelled the playing field for event planners, exhibitors and attendees," she claimed. However, Ms Graziano said it is not just about lead capturing - it is about the attendee experience before, during and post-show.
Avoiding clutter on your exhibition stand
If there is one thing that is practically guaranteed to make trade show attendees turn around and leave your stall before you've even had a chance to make a good impression, it's clutter. A messy stand should absolutely not be the first thing visitors see, or they will assume you are unprofessional and sloppy.
You probably know not to have a stall covered in rubbish, but clutter can be anything that is out of place. Even members of staff can make your stand seem messy if they are sitting around bored or finishing off their lunch. If they are not working to improve your image, then they are actively harming it!
Making your conference interactive
To fix this, it is a good idea to make your conference more interactive. Having your attendees participate in a number of activities will not only more enjoyable, it will also make them feel like they have got more out of the experience. Here are a few different ways you can spice up your next conference with a bit of interactivity: