Cranmore Park Blog

So you've travelled a few hours to get to a trade show, having spent time planning meticulously for the event in advance. You've arrived in good time to set your stand up perfectly, and made a big effort to look your best. Everything is in place and you're all set for a great day.

Somewhere on the trade show floor will be the high-value customer you're looking for, and if you're lucky, there may even be a few of them. It's just a case of drawing people into your stand or booth and identifying the big leads you may be able to convert.

To many people this might seem like an odd question, but how will people see what you have to offer at your trade show stall if they aren't able to attend the show itself? You might think they have missed their chance, but thanks to the internet they can still be a target market for you.

All you need is a video camera and an internet connection and you can stream your trade show live to an online audience. There are pros and cons to this, of course, but if you prepare well and do everything professionally you might be able to significantly increase your brand exposure.

Have you ever looked over your conference notes? Every time you attend a panel or seminar, you will almost certainly be covering page after page with text, trying to sum up what each speaker is saying. However, these are no good if you don't go over them afterwards.

You will struggle to retain much information if you do not use your notes to jog your memory. However, the main problem many people have at this stage is time. In a busy week, can you spare an hour or two to go over your notes and revise what you learnt at your last conference?

Almost every presentation ends the same way: the presenter gives their conclusion, turns to the audience and says: "Any questions?" Then, they respond to the queries the audience throws their way. This increases the value of the session, as it means anything people are unsure about can be clarified and expanded on.

However, if you are the one presenting then this puts a lot of pressure on you. It might seem like the onus is on other people to come up with good questions, but actually it is all about how you answer them.