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Cranmore Park Blog

Whether you've booked it as part of a conference, are intending on holding a training session or just want somewhere to talk to clients, your meeting room is important. You will need to make sure it is right for all your needs. However, many people do not consider everything when it comes to setting up their room.

The layout in particular is something that often gets overlooked. It might seem like a very minor detail, but the way your room is laid out can affect how well your session goes. If you want to encourage an open debate but the room is laid out so not everyone can face each other, it is going to negatively impact your session.

If there is one thing that is practically guaranteed to make trade show attendees turn around and leave your stall before you've even had a chance to make a good impression, it's clutter. A messy stand should absolutely not be the first thing visitors see, or they will assume you are unprofessional and sloppy.

You probably know not to have a stall covered in rubbish, but clutter can be anything that is out of place. Even members of staff can make your stand seem messy if they are sitting around bored or finishing off their lunch. If they are not working to improve your image, then they are actively harming it!

Businesses can use press releases to "create a buzz" at trade shows and raise awareness of their brands, it has been claimed.

Erienne Muldoon, a customer content specialist for Virtual Press Office, told Beyond PR that if an organisation has a presence at industry events, it has a story to tell.

Conferences are great places to learn more about your area of business and improve your skillset. However, they are also one of the best places to network. You will be in the same place as the top people in your industry for an entire day, so it is important to make the most of this opportunity to gain some key contacts.

However, you will be talking to a large number of people at each conference, as will everyone you meet. Under these circumstances, it is easy to see how you can struggle to remember people and their contact details. This is where business cards come in.