Slider

Cranmore Park Blog

What's the first thing you are going to do when you get to a trade show? Before you start attracting people over to your stand and making sales, you will need to set it up. This is an area in which many companies fall down, as they are simply not prepared for how troublesome getting everything prepared can be!

If you don't get yourself set up in time, you can really lose out at a trade show. The first attendees will see you as disorganised and be put off coming over and seeing what you have to offer. Meanwhile, you will be stressed out and panicked all day, further affecting your overall success!

The UK events industry is in an excellent place at the moment. Conferences, trade shows and other gatherings are being successfully held all around the country thanks to dedicated planning and the use of great venues. However, the government wants to push even harder to make the UK the best country in the world for business conferences.

This bold statement was made by Sajid Jarvid - the secretary of state for culture, media and sport - in a speech he made at the opening day of the World Travel Market on November 3rd. He told attendees of the event that the government will be joining up with the UK events sector.

There's much more to conferences than just the programme of events - the workshops, seminars and keynote speakers. They are a convergence of like-minded individuals, who very often have similar backgrounds, experiences and ambitions. As such, conferences offer fantastic opportunities for networking and making valuable additions to your contacts book.

But if you fail to plan properly in advance, you might struggle to make the most of these networking opportunities. Very often, there is a packed programme of events, which leaves little additional time for socialising - particularly if it's only a one-day gathering. You might be eager to rendezvous with certain people, but simply not get the chance.

So you've travelled a few hours to get to a trade show, having spent time planning meticulously for the event in advance. You've arrived in good time to set your stand up perfectly, and made a big effort to look your best. Everything is in place and you're all set for a great day.

Somewhere on the trade show floor will be the high-value customer you're looking for, and if you're lucky, there may even be a few of them. It's just a case of drawing people into your stand or booth and identifying the big leads you may be able to convert.