Cranmore Park Blog
Cranmore Park Blog
Young people 'need greater STEM opportunities'
Many young people are interested in furthering their learning of STEM (Science, Technology, Engineering and Maths) subjects, but do not always have the opportunities to do so, a new survey suggests.
The Institution of Engineering and Technology's 2014 Skills Survey poll, which questioned over 400 engineering and IT staff, revealed that 59 per cent of companies believe a lack of available engineers will be a threat to their business in the coming year.
Stand design: How to attract more attendees
Every exhibition and trade show will involve a lot of vying for attention. You are going to be attempting to attract potentially hundreds of visitors to your stall, which is no easy task when there could be dozens of your competitors exhibiting within metres of you.
Furthermore, you are going to be trying to grab the attention of people who might never have heard of you or the products you offer. In these circumstances, you might find yourself wanting to just give up and go home! However, this should be seen as an opportunity for success and a challenge to be overcome.
Digital marketing 'helps boost trade shows ROI'
Digital marketing can help businesses maximise their return on investment (ROI) at trade shows, it has been claimed. Writing for Crain's Cleveland Business, Fathom's online advertising specialist J.J. Anderson explained how the internet can be used to companies' advantage and complement their exhibition strategies.
He claimed that, very often, manufacturers "lag behind" in the digital landscapes, with relatively few fully harnessing the power of online advertising. Anderson offered the view that this is a high-potential area for such companies, providing they are willing to investigate the use of web-based marketing tools.
Make sure your meetings have a point
Meetings are a necessary part of every company. However, they can so easily go wrong. One of the main problems many businesspeople have is leaving meetings with the feeling that they haven't really achieved anything. Sometimes, it can seem like you don't know why you met in the first place.
This is generally caused by not having a strong brief or agenda going into the meeting. If you are not 100 per cent sure what your aims are when you get your fellow staff members together then you run the risk of the discussion going around in circles, without ever arriving at a satisfactory conclusion.