Cranmore Park Blog

Hosting a Wi-Fi hotspot at your conference or trade show can make for a more successful event for all concerned.

With so many people reliant on their smartphones, tablets and other mobile devices, people expect to be able to get online wherever they are.

Now that the summer is fast approaching, offices up and down the UK will be facing the same challenge: keeping the workforce cool and comfortable.

Hot, stuffy working environments are not only counterproductive, but they can also have a negative effect on an employee’s health and wellbeing.

Digital marketing can help businesses maximise their return on investment (ROI) at trade shows, it has been claimed. Writing for Crain's Cleveland Business, Fathom's online advertising specialist J.J. Anderson explained how the internet can be used to companies' advantage and complement their exhibition strategies.

He claimed that, very often, manufacturers "lag behind" in the digital landscapes, with relatively few fully harnessing the power of online advertising. Anderson offered the view that this is a high-potential area for such companies, providing they are willing to investigate the use of web-based marketing tools.

To give away or not to give away? That is the question. Everyone likes a freebie at an event or tradeshow, but that doesn’t mean it’s always the right thing to do. Yes, there are merits to handing things out, however, you must ensure that it makes sense for your business and that it’s something that will actually add value to your operation.

Budget will also play an important role in deciding whether or not to hand out take away gifts at your stall. Before you spend half of your event money on humorous gimmicks, think to yourself “will this be better spent elsewhere?”