Cranmore Park Blog
Cranmore Park Blog
The Importance of a Well-Ventilated Meeting Room
Keeping Cool & Comfortable
Now that the summer is fast approaching, offices up and down the UK will be facing the same challenge: keeping the workforce cool and comfortable. Hot, stuffy working environments are not only counterproductive, but they can also have a negative effect on an employee’s health and wellbeing.
Raising Awareness for your Next Big Event
Identify Your Target Audience
Putting together a great event or conference takes a lot of time, energy and money to achieve. Often, it’s something you are fiercely passionate about, whether it be a business idea, a charity event or something else entirely. The last thing you want then, is to go to all the trouble of organising a great event only for very few people to actually turn up.
Trade shows key to expanding operations
Brand exposure is key to any company's expansion plans. While the initial idea may have been a hit, it is crucial to build on that success.
There are numerous methods in helping to get your brand recognised whether it be through marketing campaigns or harnessing the power of social media. However, one method can be sometimes taken for granted but proves to get results. This is attending trade shows.
How to attract consumers to your exhibition stand
If your organisation to benefit from its trip to an exhibition or trade show, you've got to know how to pull the punters in.
You can have the best product or service in the world, but if nobody wants to talk to you, or find out about what you have to offer, you're not going to make any sales.
Read more: How to attract consumers to your exhibition stand
Are two-tier booths the way forward for your trade show?
As a trade show organiser, you've got a certain number of booths to sell to would-be advertisers, and a certain amount of floor space to fill.
If you're struggling to attract interest in the event, filling up the room can prove to be a challenge - the last thing you want to do is have vast areas of the hall unoccupied.
Read more: Are two-tier booths the way forward for your trade show?
The importance of risk assessments for major events
If you are organising a major event - such as an exhibition, conference or trade show - one of the most important aspects of the planning process will be the risk assessment.
You need to ensure there is an exciting programme of events, and that high-profile organisations are in attendance, but your first priority has to be ensuring the safety of everyone on-site.
Read more: The importance of risk assessments for major events
Meeting tips: Decide on courses of action
Professional people can spend hour after hour in business meetings without ever settling on a particular course of action.
Decisions can get deferred to further meetings, which will be scheduled in for a future point in time, or issues will simply be brushed under the carpet.
Flexible approach needed to engage with consumers
If you're advertising at a trade show or exhibition, you may come across many different types of customer - or potential customer - over the course of the day.
What works for one individual may not for another, meaning your organisation needs to adopt a flexible approach to consumer engagement.
Read more: Flexible approach needed to engage with consumers
How to organise a great conference
If you're organising a business conference, you want the event to be the very best it can be. But how can you make it a great conference, as opposed to a merely good one? You want people to be competing for places at the conference next year, and this means providing a great experience and developing a positive reputation for the event. Here's how you can deliver a great conference and ensure it becomes a hot topic of conversation in your industry sector:
How to secure your favoured booth at a trade show
At any trade show or exhibition, there are good booths for advertising your products and services, and there are great ones.
Ideally, you want to tie down one of the latter - some prime 'real estate' at the event where you are prominently-placed and guaranteed footfall.
Read more: How to secure your favoured booth at a trade show
Use multiple payment points at trade shows
If you've got a great product or service to offer at a trade show, members of the public may be interested in placing orders with you on the day.
This is exactly what you're looking for - an immediate boost to revenues and an expanded customer base achieved through direct engagement with consumers.
Small details are important for training and meeting rooms
If you're hiring specialist, off-site facilities for your next important meeting or training session, you've got to make sure you get value for money. If you choose a suitable centre and room, which is equipped with everything you need, then it's much more likely you'll see the return on investment you hoped for and expected.
If you carry out a recce of training and meeting room facilities - whether in-person or online - you'll be able to eliminate some options straight away. It may be that they are too small, too dark, or simply ill-equipped to meet your organisations needs. If you're paying money to bring people off-site for training, or arranging an important meeting with clients and partners, you need to impress them with the venue, so it's no good settling for a second-rate option.
Read more: Small details are important for training and meeting rooms
Use press releases to promote your trade show attendance
Businesses can use press releases to "create a buzz" at trade shows and raise awareness of their brands, it has been claimed.
Erienne Muldoon, a customer content specialist for Virtual Press Office, told Beyond PR that if an organisation has a presence at industry events, it has a story to tell.
Read more: Use press releases to promote your trade show attendance
Sharing trade show booths 'can help small businesses'
If you're running a new start-up business and only have a limited marketing budget to work with, is it a realistic prospect to advertise at trade shows and exhibitions?
There are costs involved with this form of promotional activity, as you'll have to pay for your booth, travel to and from the venue, accommodation and any staffing costs.
Read more: Sharing trade show booths 'can help small businesses'
Choosing the right meeting room for business negotiations
Your organisation has organised a meeting, one that involves potential clients, partners or suppliers. The purpose of the get together is to flesh out the terms for a new business arrangement - one that can benefit your organisation. Eager to agree a deal and get the other party to sign on the dotted line, you want to make the best possible impression with them.
This is one of the main reasons you've decided to book a specialist meeting room in which to conduct negotiations. Bringing the other party into your office might not be the best course of action, particularly if you're pressed for space or there is a lot of activity at your business premises. You don't want to give the wrong impression, and put any negative thoughts in the other party's mind.
Read more: Choosing the right meeting room for business negotiations
How employee training can help build a talented workforce
If your organisation invests in training for its employees, you can potentially use this as a tool to attract and retain talented staff.
When professionals look for organisations to join, they are interested in more than simply the salary on offer: They are eager to know they can grow their career with the employer, developing new skills and gaining additional experience on the job.
Read more: How employee training can help build a talented workforce
