Cranmore Park Blog
Cranmore Park Blog
Foreign Office shows importance of staff training
It is easy to dismiss training that is seen as unimportant without really understanding its value. Sometimes, if you are being asked to learn something completely new to implement in your office it can be difficult to see how it will fit in with your work day, which can lead to people opting out of sessions that could really help their career development.
However, often these skills that seem useless can have huge effects on your workforce. A good example of this is social media. Many workplaces dismiss this as a meaningful training option - after all, everybody has a Facebook account these days, surely? Besides which, most managers want to stop their workforce going on social media, not encourage it.
Why it's important to refresh your trade show marketing
If you're returning to the same trade show or exhibition year after year, it's crucial that you have something new to offer consumers.
It might be the case that you've launched new products or services over the last 12 months and are planning a drive on your most recent solutions.
How do you find a great conference speaker?
If you can secure a great keynote speaker, you've got every chance of organising a great conference overall. The headline act, who delivers the main address, has the ability to make or break the conference.
If the speaker delivers the goods, there's a greater chance of people going home happy, feeling as if they have got value for money from their trip. But if their address flounders, it's likely to leave a lasting negative impression for everyone in the room. And next year, they might not be so eager to attend.
What you need to remember when organising exhibitions
If you're organising a trade show, conference or exhibition, your main concern is to ensure everything goes smoothly and the event is considered a success. Both exhibitors and attendees - whether they are individual consumers or business representatives - need to go away satisfied with the experience, knowing they have been properly catered for. So long as you achieve this, they will be happy to return again next year.
One of the first things you need to get right is the venue. Choosing specialist conferencing/exhibition facilities in a central location, close to strong transport links, is a no-brainer. You want exhibitors and other attendees to arrive with ease and be in comfort for the whole day. This means selecting a room or rooms with sufficient space and ensuring you don't go over capacity. If everyone feels cramped and crowded, this will impact on their experience.
Designing business cards for a conference
Conferences are great places to learn more about your area of business and improve your skillset. However, they are also one of the best places to network. You will be in the same place as the top people in your industry for an entire day, so it is important to make the most of this opportunity to gain some key contacts.
However, you will be talking to a large number of people at each conference, as will everyone you meet. Under these circumstances, it is easy to see how you can struggle to remember people and their contact details. This is where business cards come in.
Is your event or exhibition accessible to everyone?
Why exactly is Birmingham such a popular destination for exhibitions, conferences and events in the UK? There are a few reasons, but the most obvious is its location - the West Midlands is relatively accessible from most parts of Britain.
If you're staging an event and expecting attendees from across the nation, the last thing you want to do is choose a site in one corner of the island. For instance, if you opt for Scotland, it's immediately more difficult for people to come from London. And if you stage the event in the south-east, the opposite applies.
Digital marketing 'helps boost trade shows ROI'
Digital marketing can help businesses maximise their return on investment (ROI) at trade shows, it has been claimed. Writing for Crain's Cleveland Business, Fathom's online advertising specialist J.J. Anderson explained how the internet can be used to companies' advantage and complement their exhibition strategies.
He claimed that, very often, manufacturers "lag behind" in the digital landscapes, with relatively few fully harnessing the power of online advertising. Anderson offered the view that this is a high-potential area for such companies, providing they are willing to investigate the use of web-based marketing tools.
Conferences cause boom in Birmingham hotels
The Birmingham area has long been touted as one of the best places for conferences in the UK. Its relatively central location and good travel links make it easy to get to for international meetings, and there are many fantastic conference venues in and around the Birmingham and Solihull area that organisations can take advantage of.
If proof was needed of this, one needs look no further than recent statistics from Birmingham's hotel industry. The sector has seen a major boost in occupancy rates recently, and the number of conferences being held in the city is thought to be why.
Could Birmingham become 'conference central'?
Where would you hold a national conference? If you have delegates travelling from all over the country, this can be a tricky decision. Many people would say London as the easy answer, simply because it is commonly seen as the most important city in the UK. However, that does not necessarily mean it is the best place for a conference.
Increasingly, companies and other organisations are looking to host events in the area of Birmingham. This might not be most people's first guess, but on close inspection the city and its surrounding area have a huge number of advantages for those looking to hold a conference.
How can Twitter boost trade show promotions?
Using Twitter effectively can give you an advantage when it comes to trade shows and making the most of networking opportunities, it has been claimed.
Janette Speyer, a partner at Hot Ice Media, believes the micro-blogging service is an extremely powerful tool - particularly for tracking and communicating.
How to improve the health of your office
A healthy worker is a happy worker. That is a fairly common maxim, but it is one with a great deal of truth to it. People who are fit and have a good diet are generally happier, which in turn makes them better at their jobs.
In fact, Thomsons Online Benefits managing director Chris Bruce just told HR Magazine: "Employees who regularly exercise are better at dealing with stressful situations and also feel energised. If you do this well customers can feel that energy in their interactions with your staff."
Meeting tips: Decide on courses of action
Professional people can spend hour after hour in business meetings without ever settling on a particular course of action.
Decisions can get deferred to further meetings, which will be scheduled in for a future point in time, or issues will simply be brushed under the carpet.
What should you look for in a training room?
When the time comes to conduct a training session, you need to make sure you have a room ready that will be suitable for everyone. You can prepare a fantastic, comprehensive training session that goes over everything in plenty of detail, but it is all too easy for your preparation to be ruined by a venue that does not have everything you need.
So, what should you be looking for in a training room? Here are some of the most important features your venue should have:
SME recruitment on the rise
Small and medium-sized enterprises (SMEs) have recorded the highest hiring growth since 1998, according to new findings.
Research published by the Confederation of British Industry (CBI) revealed that 34 per cent of those polled increased their headcount in the three months leading up to July.
How to attract consumers to your exhibition stand
If your organisation to benefit from its trip to an exhibition or trade show, you've got to know how to pull the punters in.
You can have the best product or service in the world, but if nobody wants to talk to you, or find out about what you have to offer, you're not going to make any sales.
Planning a schedule for your next conference
You can get a lot out of a conference by simply showing up and putting as much effort as possible into learning and networking. You might think that you don't need to plan out anything, going with the flow on the day so that you can be available for anything that seems interesting to you.
However, while you might have a good conference with this attitude, you will almost certainly end up missing out on several element that you would like to have caught. This is where a schedule comes in handy, to make sure you get the most possible out of the event.