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Cranmore Park Blog

Why exactly is Birmingham such a popular destination for exhibitions, conferences and events in the UK? There are a few reasons, but the most obvious is its location - the West Midlands is relatively accessible from most parts of Britain.

If you're staging an event and expecting attendees from across the nation, the last thing you want to do is choose a site in one corner of the island. For instance, if you opt for Scotland, it's immediately more difficult for people to come from London. And if you stage the event in the south-east, the opposite applies.

Many young people are interested in furthering their learning of STEM (Science, Technology, Engineering and Maths) subjects, but do not always have the opportunities to do so, a new survey suggests.

The Institution of Engineering and Technology's 2014 Skills Survey poll, which questioned over 400 engineering and IT staff, revealed that 59 per cent of companies believe a lack of available engineers will be a threat to their business in the coming year.

If you are organising a major event - such as an exhibition, conference or trade show - one of the most important aspects of the planning process will be the risk assessment.

You need to ensure there is an exciting programme of events, and that high-profile organisations are in attendance, but your first priority has to be ensuring the safety of everyone on-site.

Training your workforce is something that most businesses understand is a necessity. However, many view it as a chore - something that takes employees away from their daily tasks, and therefore impedes productivity. This view has led to many companies seeing the process as a one-off incident that can then be forgotten about.

However, simply training your workers in an aspect of the business once and then leaving it is foolish. The rapidly changing nature of most workplace skills means that if you don't keep everyone up-to-date on the latest developments, your business could become bloated and inefficient, falling behind its competitors.

To fix this, it is a good idea to make your conference more interactive. Having your attendees participate in a number of activities will not only more enjoyable, it will also make them feel like they have got more out of the experience. Here are a few different ways you can spice up your next conference with a bit of interactivity:

Businesses can use press releases to "create a buzz" at trade shows and raise awareness of their brands, it has been claimed.

Erienne Muldoon, a customer content specialist for Virtual Press Office, told Beyond PR that if an organisation has a presence at industry events, it has a story to tell.

When getting ready for a trade show, there are plenty of things you will already have on your packing list. After all, no one would set off without their promotional material, samples or a demonstration model of their product.

However, there are a few useful items that a lot of people seem to forget. As you’re getting ready, here are some of the most common items people wish they had remembered.

Almost every presentation ends the same way: the presenter gives their conclusion, turns to the audience and says: "Any questions?" Then, they respond to the queries the audience throws their way. This increases the value of the session, as it means anything people are unsure about can be clarified and expanded on.

However, if you are the one presenting then this puts a lot of pressure on you. It might seem like the onus is on other people to come up with good questions, but actually it is all about how you answer them.

Delivering training can be nerve-wracking sometimes. You have to get up in front of a group of your peers and attempt to teach them something that many will think they know already. Keeping them engaged while making sure you are imparting all the information they need to know can be a struggle.

If you are taking a session for the first time, here are a few of the things you will need to bear in mind to make sure it goes off without a hitch:

With so many different stalls vying for the undivided attention of delegates, making your exhibition space stand out from the rest can be difficult. There many things you can do to give yourself the edge over nearby competitors, some of them more simple than others.

The main principle is putting the effort in. If you build it properly, they shall come. Here are a few tips that will hopefully make your stand the one that people are drawn to first.

Small and medium-sized enterprises (SMEs) have recorded the highest hiring growth since 1998, according to new findings.

Research published by the Confederation of British Industry (CBI) revealed that 34 per cent of those polled increased their headcount in the three months leading up to July.

A number of events industry bodies are joining forces for a major new research project, designed to measure the overall volume and dimensions of the exhibitions and live events sector.

The Association of Event Organisers (AEO), Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA) are embarking on the three-year project with a view to providing benchmarking and quality metrics.

So you're running training sessions, but your employees don't seem to be taking the information onboard. What can you do to make your learning and development programmes more effective, ensuring employees gain new skills, acquire knowledge and are better prepared to do their job to the best of their ability? Here are eight tips for making the most of employee training:

One of the keys to staging successful meetings which offer maximum value to your organisation can be knowing which approach to adopt.

According to Nancy Duarte, author of the HBR Guide to Persuasive Presentations, different meetings require a different strategy from the outset.

Conferences are a great way to expand your knowledge of your industry. However, many people make the mistake of not making use of the full potential of the gatherings. If you turn up, put in the bare minimum of effort, absorb a few lectures and head home, you will not have taken advantage of a number of important features.

One of the most important aspects of attending a conference is that it brings together people from in and around your field. You might find people from similar firms to your own, your suppliers or your clients are all at the same conference as you, giving you the perfect opportunity to do some networking.

The objective of everyone exhibiting at a trade show should be the same: to attract people to your stall in order to advertise your product or service, and hopefully make a few sales. However, everyone is going to be doing this. For attendees, it can be really easy to forget who you have talked to; and more importantly, what their business was.

Getting people to visit your stall is important, but not nearly as much as making sure they remember you. Not everyone is going to be making purchases on the day, so you need to make sure your contacts know exactly what your product or service is and why they should opt for you as a seller.