Cranmore Park Blog

One of the most time-tested tactics at a trade show is to bring along a slew of promotional items to give out to the attendees. While this won't necessarily attract all that many more people to your stall, it is a good way to spread awareness of your brand and to solidify your message in the minds of those you talk to.

With so many different stalls vying for the undivided attention of delegates, making your exhibition space stand out from the rest can be difficult. There many things you can do to give yourself the edge over nearby competitors, some of them more simple than others.

The main principle is putting the effort in. If you build it properly, they shall come. Here are a few tips that will hopefully make your stand the one that people are drawn to first.

You're heading to a conference or exhibition and looking to build up your industry contacts book. This means putting yourself out their and networking with the people who matter. The only problem is, you're not exactly sure what to do.

There's more to business networking than simply gatecrashing somebody else's conversation and throwing a sales pitch at them. If this is your approach, you're not likely to get very far. In fact, some of the people you'd like to get to know will go out of their away to avoid your intended meeting.

Exhibitions and large trade shows are a great place to advertise your business. Usually, this means getting a stand together and showcasing whatever it is you have to offer, whether that means showing off the services you offer to potential customers or trying to get retailers to stock your wares.

This can be a great way to grow your business, but there are several challenges you must overcome first. Trade shows will not consist of just your stand and a swathe of potential customers; there could be dozens if not hundreds of competitors there with the same goals as you.

To give away or not to give away? That is the question. Everyone likes a freebie at an event or tradeshow, but that doesn’t mean it’s always the right thing to do. Yes, there are merits to handing things out, however, you must ensure that it makes sense for your business and that it’s something that will actually add value to your operation.

Budget will also play an important role in deciding whether or not to hand out take away gifts at your stall. Before you spend half of your event money on humorous gimmicks, think to yourself “will this be better spent elsewhere?”

As an employer, you fully understand the importance of training, and of delivering key information to employees in order to improve their knowledge and understanding.

But sometimes it seems as if your staff members simply aren't engaged with your learning and development exercises. And given that you've invested time and money preparing training, with a view to boosting employee performance, this simply won't do.

Many conference attendees find it difficult to absorb information that is presented in ways that require them to passively sit and listen, as is the case in traditional talks. Active learning, which involves using discussion and activities to assimilate information, has been used in schools for some time, and is beginning to become part of the conference environment.

Active learning offers a variety of benefits, such as ensuring that the events at the end of the day aren’t full of people who are bored or who have already been overloaded with information.

If you're organising a business conference, you want the event to be the very best it can be. But how can you make it a great conference, as opposed to a merely good one? You want people to be competing for places at the conference next year, and this means providing a great experience and developing a positive reputation for the event. Here's how you can deliver a great conference and ensure it becomes a hot topic of conversation in your industry sector:

Happy and motivated workforces are critical to business success, with a more happy and enthusiastic workforce translating into an increasing number of staff who are loyal and productive.

As such, the way that leaders manage their employees will have a great bearing on the direction of the company and future profits - something that is particularly important for small and medium-sized enterprises (SMEs), who will often have a lower number of staff compared to the bigger firms.

The objective of everyone exhibiting at a trade show should be the same: to attract people to your stall in order to advertise your product or service, and hopefully make a few sales. However, everyone is going to be doing this. For attendees, it can be really easy to forget who you have talked to; and more importantly, what their business was.

Getting people to visit your stall is important, but not nearly as much as making sure they remember you. Not everyone is going to be making purchases on the day, so you need to make sure your contacts know exactly what your product or service is and why they should opt for you as a seller.

Planning a conference is not usually an easy task. There are a lot of things you will have to consider, which can be intimidating if it is the first time you've organised such an event. When it comes to choosing a venue, there are a number of things you should be thinking about, many of which are easy to miss.

Here are some of the things you need to make sure you take into consideration when it comes to choosing a venue for a conference:

Only at the most casual of exhibitions should you ever wear jeans. It is always better to look smarter than necessary than it is to look scruffy, so go for something a bit more upmarket. If you don't want to wear a suit, then khakis and a shirt or polo will do.

You should also think about picking out something with plenty of pockets. Your jacket might have a few, but you are going to need all you can get. You will probably be carrying a mini-office around with you in your pockets, so go for practicality over style in this area.

At any trade show or exhibition, there are good booths for advertising your products and services, and there are great ones.

Ideally, you want to tie down one of the latter - some prime 'real estate' at the event where you are prominently-placed and guaranteed footfall.

Digital marketing can help businesses maximise their return on investment (ROI) at trade shows, it has been claimed. Writing for Crain's Cleveland Business, Fathom's online advertising specialist J.J. Anderson explained how the internet can be used to companies' advantage and complement their exhibition strategies.

He claimed that, very often, manufacturers "lag behind" in the digital landscapes, with relatively few fully harnessing the power of online advertising. Anderson offered the view that this is a high-potential area for such companies, providing they are willing to investigate the use of web-based marketing tools.

If you're hiring specialist, off-site facilities for your next important meeting or training session, you've got to make sure you get value for money. If you choose a suitable centre and room, which is equipped with everything you need, then it's much more likely you'll see the return on investment you hoped for and expected.

If you carry out a recce of training and meeting room facilities - whether in-person or online - you'll be able to eliminate some options straight away. It may be that they are too small, too dark, or simply ill-equipped to meet your organisations needs. If you're paying money to bring people off-site for training, or arranging an important meeting with clients and partners, you need to impress them with the venue, so it's no good settling for a second-rate option.

Modern technology means we no longer have to sit through hour upon hour of seminars and lectures at a conference, doggedly taking notes in the hope that you will retain as much information as possible. You can still do this if you want, of course, but you might find that you struggle to remember what all your notes mean.

Instead, it might be better to record things wherever possible. This has long been a practice at conferences, with people asking friends to take dictaphones into sessions they can't make themselves so they don't miss out on anything. However, it might be a good idea to record the sessions you attend as well.