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Cranmore Park Blog

One of the keys to staging successful meetings which offer maximum value to your organisation can be knowing which approach to adopt.

According to Nancy Duarte, author of the HBR Guide to Persuasive Presentations, different meetings require a different strategy from the outset.

This might not be the ideal solution; however it is much better than not sending anyone at all. Your company will still gain valuable contacts and business expertise, both of which will be incredibly useful. Unfortunately, it does mean a bit more work for you.

If you want to get the most out of the conference you are sending people to, you will need to set up meetings before and afterwards, and perform a solid amount of supplementary work. This can be difficult, but the rewards if you do it well are more than worth it as it can give your business a real boost!

If you're organising a trade show, conference or exhibition, your main concern is to ensure everything goes smoothly and the event is considered a success. Both exhibitors and attendees - whether they are individual consumers or business representatives - need to go away satisfied with the experience, knowing they have been properly catered for. So long as you achieve this, they will be happy to return again next year.

One of the first things you need to get right is the venue. Choosing specialist conferencing/exhibition facilities in a central location, close to strong transport links, is a no-brainer. You want exhibitors and other attendees to arrive with ease and be in comfort for the whole day. This means selecting a room or rooms with sufficient space and ensuring you don't go over capacity. If everyone feels cramped and crowded, this will impact on their experience.

If you're looking to stage a conference, event or exhibition, one of the first decisions you've got to make is about location - where is the event going to take place? There may be a number of options available to you, but how many are really suitable for your needs? How can you tell a great venue apart from an average one?

There's a whole range of factors to consider, and you need to weigh up the importance of each as you look for the best possible site. Think about the practicalities of staging your event, the comfort and convenience for your attendees, and the size of your budget among other issues.

Work is stressful. No matter what job you're in, this will almost certainly be true. The pressure faced by a chief executive might differ from that of a customer assistant at a fast food restaurant, but it will still be felt strongly by both parties. It has become an inescapable aspect of modern life, and one that employers need to take action against.

At the end of the day, stressed workers are not nearly as efficient at their jobs as happy ones. While some people thrive under mild pressure, most will find they are only able to keep this up for a short amount of time before caving. While your employees are worried and overwhelmed, their work will usually end up suffering.

Nobody likes excluding people. However, when you are manning a stall at an exhibition or trade show you will not be able to spend the same amount of time with everyone. You might deal with hundreds of people in a single day, many of whom will want a significant amount of your time.

You might want to be as customer-pleasing as possible and give everyone as much of your time as they want. However, this approach could lead to you losing custom as people looking to talk to you get bored of waiting around and leave your stall. Unfortunately, you need to learn which customers are worth talking to and which you should avoid.

If you're planning a conference for the first time, you might not realise what a big job you've undertaken. Even if it's going to be a relatively manageable event in terms of numbers on the day, or over the period of the event, there's still an awful lot of preparation to be done in advance.

You want to make the best possible impression with everyone who attends, in order to build a strong reputation which will stand you and your organisation in good stead in the future. In order to achieve this, you've got to hire great facilities, organise high-quality events, book the right speakers and ensure everyone's needs are met.

If you can secure a great keynote speaker, you've got every chance of organising a great conference overall. The headline act, who delivers the main address, has the ability to make or break the conference.

If the speaker delivers the goods, there's a greater chance of people going home happy, feeling as if they have got value for money from their trip. But if their address flounders, it's likely to leave a lasting negative impression for everyone in the room. And next year, they might not be so eager to attend.

The Engineering Development Trust (EDT) has praised Cranmore Park after the nationwide education charity successfully held its latest Midlands event at the venue.

The EDT, which is in its 30th year of operation, provides STEM (Science, Technology, Engineering and Maths) enrichment activities for young people across the UK, and as such needs to hold a variety of events throughout the calendar year.

Why exactly is Birmingham such a popular destination for exhibitions, conferences and events in the UK? There are a few reasons, but the most obvious is its location - the West Midlands is relatively accessible from most parts of Britain.

If you're staging an event and expecting attendees from across the nation, the last thing you want to do is choose a site in one corner of the island. For instance, if you opt for Scotland, it's immediately more difficult for people to come from London. And if you stage the event in the south-east, the opposite applies.

One of the most important parts of any trade show or exhibition is setting up. This might seem like an afterthought compared to the actual show, but it is not something that should ever be overlooked. A good setup can make the difference between a professional, well-run stand and one that is stressed and disorganised.

If your setup goes poorly, it is very easy to misplace things. You might end up rushing to get everything together and end up putting something to one side and forgetting about it, or having to forgo an entire section of your stall because you have run out of time and attendees have started coming to see what you have to offer.

A lot of attention is paid to how exhibitors can make the most out of their trade shows, but people often forget that it is not easy to be an attendee either! As soon as you arrive you will be greeted by dozens of stalls, all trying to attract your custom with the many weekend deals they have on.

You need to make sure you are not suckered into a bad deal, but at the same time you need to be on the look out for products and services that will help out your business. This can be tricky at times. Here are some tips on how to get the most out of whatever trade shows you attend:

n the digital age, organisations are acutely aware of the importance of safeguarding sensitive information and keeping data away from prying eyes. More and more business is being conducted online, making it ever-more crucial that appropriate safeguards are put in place. Data breaches can result in fines for the organisations involved, and also cause reputational damage which has long-lasting impacts for the business as a whole.

So no wonder then that organisations are eager to shore up their defences and minimise the chances of an incident occurring. Technology has a role to play in reducing the likelihood of a breach, but education is equally important. Employees need to know what they can and can't do online, and how their actions over the internet can cause problems for their organisation.

How active should you be in business meetings? Is it important to have an opinion on every issue, or should you wait until you have a valuable point to make?

According to Cary Cooper, professor of organisational management at Lancaster University Management School, it's all too easy to spend an hour in a meeting where people drone on without saying anything.

Visiting a conference might not seem like a particularly gruelling task, but you will be surprised by how tiring it can be. You might find yourself on your feet for hours at a time, and when you are sitting down you will be exercising your mind as you try to keep up with taking notes and absorbing the content of one of the many panels.

It's hardly equivalent to running a marathon, but all the little activities add up and by the end of the day you might find your eyelids drooping! Obviously this means you will not be getting the most out of your conference. So how can you prevent yourself from being tired out on the day?

Every exhibition and trade show will involve a lot of vying for attention. You are going to be attempting to attract potentially hundreds of visitors to your stall, which is no easy task when there could be dozens of your competitors exhibiting within metres of you.

Furthermore, you are going to be trying to grab the attention of people who might never have heard of you or the products you offer. In these circumstances, you might find yourself wanting to just give up and go home! However, this should be seen as an opportunity for success and a challenge to be overcome.