Cranmore Park Blog
Cranmore Park Blog
Training needed in order to future proof industries
If your business is anything like the majority of UK companies, your workforce probably consists mostly of younger employees. However, these are kept in line by a range of older workers who have been with the firm for a long time, and are therefore able to share their expertise and skills.
Maturity, therefore, can be a valuable asset for a business. However, it is one that is certain to go away at some point as your older employees leave to advance their career or retire. Ideally, you will want most of your workforce to be older, but this is not possible. Most new workers will be younger and need to learn the ropes of your industry.
Note-taking at your next conference
At the next conference you attend, you will almost certainly be given a notepad or something similar to write on. These aren't just for doodling in the margins; note-taking is an important part of every conference. Without it, you will struggle to retain the information you learn and end up with only a vague memory of what was said.
If you want to be able to take the skills and knowledge you learn at your next conference back with you, you need to find the method of note-taking that works best for you. There are plenty of different options; here is a short guide to a few of the most common.
'Farming' your contacts at a conference
Networking is a key part of most conferences, but it is also the most difficult aspect to pull off successfully. It's simply not something many people are all that good at, unless you have spent a lot of time at a lot of events getting to know strangers.
The main thing that most people get wrong is not a small thing, such as your body language, your small talk or how polite you are. Instead, it is the larger goal that most networkers forget. Essentially, very few people actually understand why they are networking in the first place.
Physical gatherings 'vital to staff happiness'
The secret to staff happiness is about much more than money, according to new research which shows that training and development, flexible working and regular company social events are just as important as a pay rise to employees within UK small businesses.
Research carried out by Viking on workplace satisfaction indicated that team building and training are both more important than a pay rise to workers.
10 things to avoid at your trade show stand
Creating the perfect trade show stand can give your business a real boost, in terms of attracting new customers and boosting revenues. But there are a number of common pitfalls you'll need to avoid if you're going to make the best possible use of your advertising space. Here are ten big 'no-nos' for your trade show marketing:
Stream your next trade show to reach a wider audience
To many people this might seem like an odd question, but how will people see what you have to offer at your trade show stall if they aren't able to attend the show itself? You might think they have missed their chance, but thanks to the internet they can still be a target market for you.
All you need is a video camera and an internet connection and you can stream your trade show live to an online audience. There are pros and cons to this, of course, but if you prepare well and do everything professionally you might be able to significantly increase your brand exposure.
Surprising things you may need at your next trade show
When getting ready for a trade show, there are plenty of things you will already have on your packing list. After all, no one would set off without their promotional material, samples or a demonstration model of their product.
However, there are a few useful items that a lot of people seem to forget. As you’re getting ready, here are some of the most common items people wish they had remembered.
Staff motivation taking on growing importance
Happy and motivated workforces are critical to business success, with a more happy and enthusiastic workforce translating into an increasing number of staff who are loyal and productive.
As such, the way that leaders manage their employees will have a great bearing on the direction of the company and future profits - something that is particularly important for small and medium-sized enterprises (SMEs), who will often have a lower number of staff compared to the bigger firms.
Does your venue have adequate connectivity?
Hosting a Wi-Fi hotspot at your conference or trade show can make for a more successful event for all concerned.
With so many people reliant on their smartphones, tablets and other mobile devices, people expect to be able to get online wherever they are.
Inaugural Expo Midlands event at Cranmore Park is a success
The first ever Expo Midlands event at Cranmore Park proved to a be a huge success, with hundreds of delegates attending and a follow-up event already in the calendar.
More than 60 exhibitors and 500 delegates descended on Cranmore Park for the free event on June 17th, which was headlined by two familiar faces, including one local man who has made it big in the media world.
Will you bring a tablet to your next conference?
Technology has grown at an astronomical pace in the last few years, which has surely affected your life in some way. Your business will work largely over the internet, your car will have the latest sat nav system and your phone will be capable of far more than you would have expected just two or three years ago.
However, it is often still difficult to understand how this new technology can specifically help you and your business. One of the clearest signs of this is the fact that every conference is not a sea of people using tablet PCs like the Apple iPad. Tablets are incredibly useful for conference-goers, yet surprisingly underused.
Conference tips: Networking is vital
Conferences are a great way to expand your knowledge of your industry. However, many people make the mistake of not making use of the full potential of the gatherings. If you turn up, put in the bare minimum of effort, absorb a few lectures and head home, you will not have taken advantage of a number of important features.
One of the most important aspects of attending a conference is that it brings together people from in and around your field. You might find people from similar firms to your own, your suppliers or your clients are all at the same conference as you, giving you the perfect opportunity to do some networking.
Lack of career prospects driving workers to self-employment?
Every business owner knows that keeping your employees happy with their careers is key to ensuring you have the best people working for you at all times. If you have an unmotivated workforce full of people who are convinced they are stuck in a dead-end job, you will soon end up losing them.
This is rarely a good thing. A high staff turnover looks bad for your company, discouraging the most talented people from applying for a job there. When you employ somebody with the potential to have a huge positive effect on your firm, you want to ensure they stick around rather than jetting off to another business.
Training needed to prevent a skills shortage
In order to expand, many companies rely on being able to hire skilled workers so they are capable of taking on more custom. There is nothing wrong with this in theory, but businesses can hit a major hurdle if there is a shortage of potential employees with the talents and knowledge needed for the role.
Skills shortages can have massive effects on UK industry, and there are concerns the country might be in the grip of one right now. Based on the latest research, it would certainly seem like London has a problem with a lack of skilled employees.
Use press releases to promote your trade show attendance
Businesses can use press releases to "create a buzz" at trade shows and raise awareness of their brands, it has been claimed.
Erienne Muldoon, a customer content specialist for Virtual Press Office, told Beyond PR that if an organisation has a presence at industry events, it has a story to tell.
Use multiple payment points at trade shows
If you've got a great product or service to offer at a trade show, members of the public may be interested in placing orders with you on the day.
This is exactly what you're looking for - an immediate boost to revenues and an expanded customer base achieved through direct engagement with consumers.