Cranmore Park Blog
Cranmore Park Blog
How to choose sessions at a conference
The key is to pick your sessions carefully. You can't just go to whatever you feel like, choosing sessions at random, unless you want to have a fruitless conference. Instead, you should carefully select the seminars you want to attend based on how much you will get out of them.
Sometimes, this might involve doing a bit of research. For example, look up the people taking each session. They might just be people who know a bit about the topic they're talking about, or they might be published authors and experts in the field. Often this information will be included in the agenda.
Is it worth getting a booth host?
Attracting people to your stand at your next trade show is one challenge, but have you thought about what you will do with all of them when they get there? You might have had an awkward experience with attendees when too many of them visit you at once, leaving you trying to deal with ten queries at once.
This can make you look unprofessional and under-prepared for the exhibition. It is always a good idea to take one or two extra members of staff with you to every trade show, but sometimes this still isn't enough! If too many people come over to you at once, you will find yourselves rushed and panicked, which will have a negative effect on attendees.
Trade show tips: How to make the most of being an attendee
A lot of attention is paid to how exhibitors can make the most out of their trade shows, but people often forget that it is not easy to be an attendee either! As soon as you arrive you will be greeted by dozens of stalls, all trying to attract your custom with the many weekend deals they have on.
You need to make sure you are not suckered into a bad deal, but at the same time you need to be on the look out for products and services that will help out your business. This can be tricky at times. Here are some tips on how to get the most out of whatever trade shows you attend:
Stand design: How to attract more attendees
Every exhibition and trade show will involve a lot of vying for attention. You are going to be attempting to attract potentially hundreds of visitors to your stall, which is no easy task when there could be dozens of your competitors exhibiting within metres of you.
Furthermore, you are going to be trying to grab the attention of people who might never have heard of you or the products you offer. In these circumstances, you might find yourself wanting to just give up and go home! However, this should be seen as an opportunity for success and a challenge to be overcome.
How to attract consumers to your exhibition stand
If your organisation to benefit from its trip to an exhibition or trade show, you've got to know how to pull the punters in.
You can have the best product or service in the world, but if nobody wants to talk to you, or find out about what you have to offer, you're not going to make any sales.
Focus on your target customers at trade shows
Knowing who to target at trade shows increases your chances of turning leads into new customers, it has been claimed.
Lew Hoff, president at Bartizan, urged exhibitors to define who they want to speak to and then target them specifically.
Making your conference interactive
To fix this, it is a good idea to make your conference more interactive. Having your attendees participate in a number of activities will not only more enjoyable, it will also make them feel like they have got more out of the experience. Here are a few different ways you can spice up your next conference with a bit of interactivity:
Meeting tips: Decide on courses of action
Professional people can spend hour after hour in business meetings without ever settling on a particular course of action.
Decisions can get deferred to further meetings, which will be scheduled in for a future point in time, or issues will simply be brushed under the carpet.
What you need to remember when organising exhibitions
If you're organising a trade show, conference or exhibition, your main concern is to ensure everything goes smoothly and the event is considered a success. Both exhibitors and attendees - whether they are individual consumers or business representatives - need to go away satisfied with the experience, knowing they have been properly catered for. So long as you achieve this, they will be happy to return again next year.
One of the first things you need to get right is the venue. Choosing specialist conferencing/exhibition facilities in a central location, close to strong transport links, is a no-brainer. You want exhibitors and other attendees to arrive with ease and be in comfort for the whole day. This means selecting a room or rooms with sufficient space and ensuring you don't go over capacity. If everyone feels cramped and crowded, this will impact on their experience.
Multiple display options can attract new customers
Your company might have a world-class promotional video, which you use to inform people of your business offering at trade shows.
But this isn't a great lot of use if the people visiting your stand can't see the screen, or don't want to watch the clip you have filmed.
Planning a schedule for your next conference
You can get a lot out of a conference by simply showing up and putting as much effort as possible into learning and networking. You might think that you don't need to plan out anything, going with the flow on the day so that you can be available for anything that seems interesting to you.
However, while you might have a good conference with this attitude, you will almost certainly end up missing out on several element that you would like to have caught. This is where a schedule comes in handy, to make sure you get the most possible out of the event.
Technology 'benefits trade show exhibitors and attendees'
The use of technology can make a real difference to both exhibitors and attendees at trade shows, it has been claimed. Writing for Business 2 Community, Denise Graziano, chief executive at Graziano Associates, said IT can be used to improve lead generation, sales and the customer experience.
"Technology has elevated the capabilities and levelled the playing field for event planners, exhibitors and attendees," she claimed. However, Ms Graziano said it is not just about lead capturing - it is about the attendee experience before, during and post-show.
How to present at a big meeting
Many people find meetings nerve-wracking, but the stakes (and the stress) can be even higher when you’ve travelled for a big event, whether you’re going to see other departments of your own company or a client.
If you’re asked to present at this kind of event, it can be a major boost to your career progression. However, a high profile presentation can also throw up a number of pitfalls, and even damage your reputation within the company.
How should I lay out my meeting room?
Whether you've booked it as part of a conference, are intending on holding a training session or just want somewhere to talk to clients, your meeting room is important. You will need to make sure it is right for all your needs. However, many people do not consider everything when it comes to setting up their room.
The layout in particular is something that often gets overlooked. It might seem like a very minor detail, but the way your room is laid out can affect how well your session goes. If you want to encourage an open debate but the room is laid out so not everyone can face each other, it is going to negatively impact your session.
8 ways to deliver more effective employee training
So you're running training sessions, but your employees don't seem to be taking the information onboard. What can you do to make your learning and development programmes more effective, ensuring employees gain new skills, acquire knowledge and are better prepared to do their job to the best of their ability? Here are eight tips for making the most of employee training:
Are you benefiting from trade shows once they have ended?
If you're exhibiting at a trade show, you need to find ways of maximising your investment - not just on the day of the event but in the weeks and months that follow. You've met new prospects and generated new leads at the trade show, but now you've got to drive home the advantage and turn potential into profits.
According to Timothy Carter, digital marketing manager for Nimlok, there are a number of different ways to achieve this goal. In a recent article for Small Business Trends, he explained some of the ways companies can continue to benefit from trade shows after they have taken place.