Cranmore Park Blog
Cranmore Park Blog
Avoiding clutter on your exhibition stand
If there is one thing that is practically guaranteed to make trade show attendees turn around and leave your stall before you've even had a chance to make a good impression, it's clutter. A messy stand should absolutely not be the first thing visitors see, or they will assume you are unprofessional and sloppy.
You probably know not to have a stall covered in rubbish, but clutter can be anything that is out of place. Even members of staff can make your stand seem messy if they are sitting around bored or finishing off their lunch. If they are not working to improve your image, then they are actively harming it!
Exercise restraint in business meetings, professionals urged
How active should you be in business meetings? Is it important to have an opinion on every issue, or should you wait until you have a valuable point to make?
According to Cary Cooper, professor of organisational management at Lancaster University Management School, it's all too easy to spend an hour in a meeting where people drone on without saying anything.
Ensure you can customise training and meeting rooms
If you're staging a meeting or a training session, you'll welcome the opportunity to lay the room out according to the optimum design.
It may be that you need a 'boardroom' set-up, with everyone around one table, or that you require more of a 'classroom' set-up, with chairs and desks facing the front of the room.
Designing business cards for a conference
Conferences are great places to learn more about your area of business and improve your skillset. However, they are also one of the best places to network. You will be in the same place as the top people in your industry for an entire day, so it is important to make the most of this opportunity to gain some key contacts.
However, you will be talking to a large number of people at each conference, as will everyone you meet. Under these circumstances, it is easy to see how you can struggle to remember people and their contact details. This is where business cards come in.
Active learning at conferences
Many conference attendees find it difficult to absorb information that is presented in ways that require them to passively sit and listen, as is the case in traditional talks. Active learning, which involves using discussion and activities to assimilate information, has been used in schools for some time, and is beginning to become part of the conference environment.
Active learning offers a variety of benefits, such as ensuring that the events at the end of the day aren’t full of people who are bored or who have already been overloaded with information.
Cranmore Park Meeting Room Refresh revealed
Cranmore Park Meeting Room Updates
What should you look for in a training room?
When the time comes to conduct a training session, you need to make sure you have a room ready that will be suitable for everyone. You can prepare a fantastic, comprehensive training session that goes over everything in plenty of detail, but it is all too easy for your preparation to be ruined by a venue that does not have everything you need.
So, what should you be looking for in a training room? Here are some of the most important features your venue should have:
Don't forget to invest in undergraduates!
Undergraduate students are, in many ways, the future of most businesses. The young people studying now will be the people employed in entry-level positions in a few years, while probably also being the people moving up the corporate ladder after that. As such, it is important for companies not to disregard this important demographic.
Students are almost a commodity at the moment. When people graduate each summer, companies will end up competing for the best and brightest who will add significant value to a business. If you have not made any effort to court these potential employees, they will go to your competitors instead.
Attracting people to your exhibition stand
Exhibitions and large trade shows are a great place to advertise your business. Usually, this means getting a stand together and showcasing whatever it is you have to offer, whether that means showing off the services you offer to potential customers or trying to get retailers to stock your wares.
This can be a great way to grow your business, but there are several challenges you must overcome first. Trade shows will not consist of just your stand and a swathe of potential customers; there could be dozens if not hundreds of competitors there with the same goals as you.
The beginner's guide to networking
Making your first approach is often the part of networking that people find most nervewracking. It can help to practice introducing yourself with a friend. “Hi, I’m [name], [position] at [company]!” and a firm (but not crushing) handshake is a good start.
On the day, a few deep breaths while you remind yourself of your opening can work wonders. If you garble or misspeak, take the opportunity to laugh at yourself. Laughter is infectious, so it becomes an instant icebreaker.
How to get the best deal on trade shows
If you're interested in marketing your business' products or services at a trade show in the coming year, it might be in your interests to commit at soon as possible.
Registering early can help ensure you get the best possible deal, meaning you've got more financial resources left over to spend on your booth display and promotional materials.
Know your training goals before you start
Before your organisation embarks upon any programme of employee training, it is important that you identify its precise needs. Why exactly are you investing in learning and development exercises for your employees?
When there are specific goals in place, it provides a clear focus for the training. Sessions can be constructed in such a way that targets key aspects of employees' knowledge or understanding, and seeks to improve upon it.
Sharing trade show booths 'can help small businesses'
If you're running a new start-up business and only have a limited marketing budget to work with, is it a realistic prospect to advertise at trade shows and exhibitions?
There are costs involved with this form of promotional activity, as you'll have to pay for your booth, travel to and from the venue, accommodation and any staffing costs.
Digital marketing 'helps boost trade shows ROI'
Digital marketing can help businesses maximise their return on investment (ROI) at trade shows, it has been claimed. Writing for Crain's Cleveland Business, Fathom's online advertising specialist J.J. Anderson explained how the internet can be used to companies' advantage and complement their exhibition strategies.
He claimed that, very often, manufacturers "lag behind" in the digital landscapes, with relatively few fully harnessing the power of online advertising. Anderson offered the view that this is a high-potential area for such companies, providing they are willing to investigate the use of web-based marketing tools.
Training can help keep employees onboard
Delivering employee training not only helps upskill workers, enabling them to do their jobs properly, but it also assists organisations with talent retention.
There is plenty of evidence to suggest that employees stay longer with their employers when they feel like they are developing professionally and their goals are being supported.
How to organise a great conference
If you're organising a business conference, you want the event to be the very best it can be. But how can you make it a great conference, as opposed to a merely good one? You want people to be competing for places at the conference next year, and this means providing a great experience and developing a positive reputation for the event. Here's how you can deliver a great conference and ensure it becomes a hot topic of conversation in your industry sector: