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Cranmore Park Blog

Preparation is one of the most important things when you are exhibiting at a trade show. You can't expect to turn up and make a good impression without having made sure you are ready a long time in advance.

So what's the best way to make sure you are prepared? One method that many successful exhibitors use is to create a checklist a month or two in advance. This enables you to know exactly what needs doing before your next trade show. It also allows you to update the list whenever you need to make some modifications to what you need.

If your company has more than a few employees, you probably already have a space in your office that is appropriate for most of the meetings you need in the normal course of business.

However, there are a number of advantages that can be gained by hiring a separate meeting room for certain occasions, particularly if it is not a regular expense.

On January 1st, people around the world will be setting themselves goals for the new year. You've probably thought of a resolution yourself - maybe you're going to give up chocolate and sweets, or learn a new skill - but have you thought of creating one or two for your business?

Setting year-long goals can be very helpful, especially if they are measurable and attainable. However, with something as large as a business it is usually not a good idea to set big, vague goals. Now is the time to get specific! Look at each aspect of your company and think: "How can I improve it?"

Where would you hold a national conference? If you have delegates travelling from all over the country, this can be a tricky decision. Many people would say London as the easy answer, simply because it is commonly seen as the most important city in the UK. However, that does not necessarily mean it is the best place for a conference.

Increasingly, companies and other organisations are looking to host events in the area of Birmingham. This might not be most people's first guess, but on close inspection the city and its surrounding area have a huge number of advantages for those looking to hold a conference.

Whether you are meeting with clients, colleagues or members of your board, you will want to make sure that you have a good discussion that reaches a solid conclusion. However, this is often easier said than done. Without a skilled guiding hand to keep the conversation on the right track, you can end up having an unproductive time.

If you are responsible in any way for chairing or leading a meeting, you are going to need to make sure it remains on-topic for the duration. Otherwise you are going to struggle to talk about any pressing issues you have. However, people have a tendency to get distracted and overcomplicate conversations.

The secret to staff happiness is about much more than money, according to new research which shows that training and development, flexible working and regular company social events are just as important as a pay rise to employees within UK small businesses.

Research carried out by Viking on workplace satisfaction indicated that team building and training are both more important than a pay rise to workers.

At the next conference you attend, you will almost certainly be given a notepad or something similar to write on. These aren't just for doodling in the margins; note-taking is an important part of every conference. Without it, you will struggle to retain the information you learn and end up with only a vague memory of what was said.

If you want to be able to take the skills and knowledge you learn at your next conference back with you, you need to find the method of note-taking that works best for you. There are plenty of different options; here is a short guide to a few of the most common.

You can get a lot out of a conference by simply showing up and putting as much effort as possible into learning and networking. You might think that you don't need to plan out anything, going with the flow on the day so that you can be available for anything that seems interesting to you.

However, while you might have a good conference with this attitude, you will almost certainly end up missing out on several element that you would like to have caught. This is where a schedule comes in handy, to make sure you get the most possible out of the event.

The first ever Expo Midlands event at Cranmore Park proved to a be a huge success, with hundreds of delegates attending and a follow-up event already in the calendar.

More than 60 exhibitors and 500 delegates descended on Cranmore Park for the free event on June 17th, which was headlined by two familiar faces, including one local man who has made it big in the media world.

Working out the costs of trade show marketing is crucial for any business, one industry figure has claimed.

Charles Beshears, the president of National Trade Show Displays, told TSNN that these events "can be a very positive and lucrative experience" for many companies.

The UK events industry is in an excellent place at the moment. Conferences, trade shows and other gatherings are being successfully held all around the country thanks to dedicated planning and the use of great venues. However, the government wants to push even harder to make the UK the best country in the world for business conferences.

This bold statement was made by Sajid Jarvid - the secretary of state for culture, media and sport - in a speech he made at the opening day of the World Travel Market on November 3rd. He told attendees of the event that the government will be joining up with the UK events sector.

What can you do to make a real splash at trade shows and stand out from the crowd? One way to increase your visibility - and that of your business - is to become a speaker, rather than simply an exhibitor.

Imagine the possibilities if you are able to hold the floor for a few minutes, with hundreds - or even thousands - of eyes on you. Daunting as this might be, it's one of the best ways to raise awareness of your brand.

Only at the most casual of exhibitions should you ever wear jeans. It is always better to look smarter than necessary than it is to look scruffy, so go for something a bit more upmarket. If you don't want to wear a suit, then khakis and a shirt or polo will do.

You should also think about picking out something with plenty of pockets. Your jacket might have a few, but you are going to need all you can get. You will probably be carrying a mini-office around with you in your pockets, so go for practicality over style in this area.

Your company might have a world-class promotional video, which you use to inform people of your business offering at trade shows.

But this isn't a great lot of use if the people visiting your stand can't see the screen, or don't want to watch the clip you have filmed.

You're heading to a conference or exhibition and looking to build up your industry contacts book. This means putting yourself out their and networking with the people who matter. The only problem is, you're not exactly sure what to do.

There's more to business networking than simply gatecrashing somebody else's conversation and throwing a sales pitch at them. If this is your approach, you're not likely to get very far. In fact, some of the people you'd like to get to know will go out of their away to avoid your intended meeting.

If you can secure a great keynote speaker, you've got every chance of organising a great conference overall. The headline act, who delivers the main address, has the ability to make or break the conference.

If the speaker delivers the goods, there's a greater chance of people going home happy, feeling as if they have got value for money from their trip. But if their address flounders, it's likely to leave a lasting negative impression for everyone in the room. And next year, they might not be so eager to attend.